Publications
Publications
- 2003
E-Business Innovation at Cisco
By: Vijay Govindarajan, Philip Anderson, Chris Trimble and Katrina Veerman
Abstract
As of March 2001, Cisco Systems prides itself as an "end-to-end networking company." The phrase describes not only their product line but the way they run their business. They created many of the e-business practices that later became cornerstones of the software packages used throughout industry to make businesses more efficient. This case reviews their accomplishments and their method. But how robust is the company's innovation model? It achieved a great deal of e-business innovation—what else can it do? Will the model continue to work as the company grows? Funding mechanisms, organizational models, and measures of successful innovation are just some of the issues that become increasingly complex for the company to grapple with.
Keywords
Technology Networks; Technological Innovation; Innovation and Management; Business Strategy; Web Services Industry
Citation
Govindarajan, Vijay, Philip Anderson, Chris Trimble, and Katrina Veerman. "E-Business Innovation at Cisco." 2003. (Case No. 1-0001.)