Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • May–June 2015
  • Article
  • European Business Review

Big Data: Big Deal or Big Hype?

By: Sunil Gupta
  • Format:Print
ShareBar

Abstract

Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data being a big deal to becoming a big hype. As is usually the case, the truth is somewhere between these two extremes. This article highlights the potential impact of big data on business practices in three broad areas: applications, methods and infrastructure.

Keywords

Big Data; Analytics and Data Science; Management Practices and Processes

Citation

Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
  • Read Now

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Author

    • 2022
    • HBS Executive Education Leadership Insights Blog

    Leading Successful Digital Transformation

    By: Sunil Gupta
    • April 2022
    • Faculty Research

    Mastercard Labs (B)

    By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
    • April 2022
    • Faculty Research

    Mastercard: Creating a World Beyond Cash

    By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
More from the Author
  • Leading Successful Digital Transformation By: Sunil Gupta
  • Mastercard Labs (B) By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley
  • Mastercard: Creating a World Beyond Cash By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College