Finalist for the 2018 Paul E. Green Award from the Journal of Marketing Research for "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes" (with Leslie K. John, Oliver Emrich, and Michael I. Norton, February 2017).
Invited by the Economic Sciences Prize Committee to nominate a person for the Nobel Prize in Economics in 2016, 2017, and 2018.
Finalist for the 2016 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS).
Received the 2015 Apgar Award for Innovation in Teaching.
Runner-up for the 2011 William F. O'Dell Award from the Journal of Marketing Research.
Recognized in 2010 by the American Marketing Association Foundation with the 25-Year Consortium Fellow Research Excellence Award for Scholarly Achievement and Contribution to Marketing Thought and Practice.
Winner of a 2009 Google/WPP Marketing Research Grant.
Runner-up for the 2009 Long Term Impact Award from the Institute for Operations Research and the Management Sciences (INFORMS).
Winner of the 2009 William F. O'Dell Award from the Journal of Marketing Research for "Valuing Customers" (with Donald R. Lehmann and Jennifer Ames Stuart, 2004).
Winner of the 2006 Berry-AMA Book Prize for the Best Book in Marketing for Managing Customers as Investments: The Strategic Value of Customers in the Long Run (Wharton School Publishing) with Donald R. Lehmann.
Winner of the 2004 Paul E. Green Award from the Journal of Marketing Research for "Valuing Customers" (with Donald R. Lehmann and Jennifer Ames Stuart, 2004).
Winner of the 2004 Journal of Interactive Marketing Best Paper Award for "Customers As Assets" (with Donald R. Lehmann, winter 2002).
Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).
Winner of the 2002 William F. O'Dell Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).
Winner of the 2000 Marketing Science Institute Best Paper Award for "Managing Advertising and Promotion for Long-Run Profitability" (with Kamel Jedidi and Carl F. Mela, Marketing Science, 1999).
Winner of the 1998 Paul E. Green Award from the Journal of Marketing Research for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, May 1997).
Winner of the 1998 Marketing Science Institute Best Paper Award for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of Marketing Research, May 1997).
Winner of the 1998 Best Paper Award from the International Journal of Research in Marketing for "Assessing Long-Term Promotional Influences on Market Structure" (with Carl Mela and Kamel Jedidi, May 1998)
Winner of the 1993 William F. O'Dell Award from the Journal of Marketing Research for "Impact of Sales Promotions on When, What, and How Much to Buy" (November 1988).