Publications
Publications
- August 2023
- HBS Case Collection
Reimagining Hindustan Unilever (B)
By: Sunil Gupta and Rachna Tahilyani
Abstract
In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an intelligent enterprise that used data and technology to improve efficiency and effectiveness across the value chain had started yielding results. Many of HUL’s independent directors felt that HUL “looked more like a tech company which also sold FMCG goods.” While Mehta believed HUL “was still far away from that,” he was confident of handing over a “fertile business that his successor could keep growing.”
Keywords
Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India
Citation
Gupta, Sunil, and Rachna Tahilyani. "Reimagining Hindustan Unilever (B)." Harvard Business School Supplement 524-022, August 2023.