Publications
Publications
- January 1996 (Revised December 1997)
- HBS Case Collection
Colgate-Palmolive Company: Analyzing an Annual Report
Abstract
A directed analysis of the Colgate-Palmolive Co. annual report. Focuses on the basics of reading an annual report including analysis of financial statements, calculation of financial ratios, and study of the layout and message of the report. Industry financial ratios are included for comparison.
Keywords
Citation
Bruns, William J., Jr. "Colgate-Palmolive Company: Analyzing an Annual Report." Harvard Business School Case 196-116, January 1996. (Revised December 1997.)