Publications
Publications
- November 2015 (Revised June 2017)
- HBS Case Collection
Mission Impossible? Yummy77 Delivers Groceries within the Hour
By: Benjamin Edelman
Abstract
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed?
Keywords
Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Retail Industry; China
Citation
Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (request a courtesy copy.)