Publications
Publications
- May–June 1978
- Harvard Business Review
Strategies for Low Market Share Business
By: Richard G. Hamermesh, M. Jack Anderson Jr. and J. Elizabeth Harris
Keywords
Citation
Hamermesh, Richard G., M. Jack Anderson Jr., and J. Elizabeth Harris. "Strategies for Low Market Share Business." Harvard Business Review 56, no. 3 (May–June 1978).