Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • November 2016 (Revised April 2017)
  • Case
  • HBS Case Collection

Basecamp: Pricing

By: Frank Cespedes and Robb Fitzsimmons
  • Format:Print
  • | Language:English
  • | Pages:21
ShareBar

Abstract

A data analyst at Basecamp is evaluating the results of pricing research and its potential implications for the venture’s latest version of its project management software product.

Keywords

Pricing; Entrepreneurial Management; Data Analysis; Marketing; Customer Acquisition; Customer Retention; Value Proposition; Sales Management; Product Management; Market Research; Life Time Value; Testing; Entrepreneurship; Analytics and Data Science; Customers; Value; Sales; Product Marketing; United States

Citation

Cespedes, Frank, and Robb Fitzsimmons. "Basecamp: Pricing." Harvard Business School Case 817-067, November 2016. (Revised April 2017.)
  • Educators
  • Purchase

About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

Related Work

    • April 2017
    • Faculty Research

    Basecamp: Pricing

    By: Frank V. Cespedes
    • November 2016 (Revised April 2017)
    • Faculty Research

    Basecamp: Pricing

    By: Frank Cespedes and Robb Fitzsimmons
Related Work
  • Basecamp: Pricing By: Frank V. Cespedes
  • Basecamp: Pricing By: Frank Cespedes and Robb Fitzsimmons
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College