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  • November 2016 (Revised March 2018)
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Deutsche Bank: Structured Retail Products

By: Boris Vallée and Jérôme Lenhardt
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

Describes how Deutsche Bank, a leading European bank, is deciding whether or not to launch a new structured retail product in Germany: an autocallable note. Will this product find a market and how does it fit into the bank’s product portfolio? The case investigates how Deutsche Bank manufactures and distributes its structured retail products and more broadly explores the opportunities and challenges of offering financial products to households. The case also dwells on the scale and scope of the business of retail banking in an increasingly regulated environment.

Keywords

Structured Products; Structured Retail Products; Germany; Auto Callable Note; Financial Product; Financial Product Development; Financial Product Marketing; Financial Product Launch; Financial Product Positioning; Finance; Assets; Asset Pricing; Asset Management; Capital Markets; Financial Institutions; Banks and Banking; Commercial Banking; Financial Instruments; Annuities; Bonds; Stocks; Financial Management; Financial Markets; Financial Strategy; Interest Rates; Investment

Citation

Vallée, Boris, and Jérôme Lenhardt. "Deutsche Bank: Structured Retail Products." Harvard Business School Case 217-037, November 2016. (Revised March 2018.)
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About The Author

Boris Vallee

Finance
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Related Work

    • December 2017 (Revised March 2018)
    • Faculty Research

    Deutsche Bank: Structured Retail Products

    By: Boris Vallée and Jérôme Lenhardt
    • November 2016 (Revised March 2018)
    • Faculty Research

    Deutsche Bank: Structured Retail Products

    By: Boris Vallée and Jérôme Lenhardt
Related Work
  • Deutsche Bank: Structured Retail Products By: Boris Vallée and Jérôme Lenhardt
  • Deutsche Bank: Structured Retail Products By: Boris Vallée and Jérôme Lenhardt
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