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  • May 2017 (Revised May 2019)
  • Supplement
  • HBS Case Collection

Intuit: QuickBooks (B)

By: David Yoffie and Nicole Tempest Keller
  • Format:Print
  • | Language:English
  • | Pages:3
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Abstract

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party brand.

Keywords

Platform; Strategic Transition; Strategy; Digital Platforms; Transition

Citation

Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
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About The Author

David B. Yoffie

Strategy
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Related Work

    • May 2017 (Revised May 2019)
    • Faculty Research

    Intuit: QuickBooks (B)

    By: David Yoffie and Nicole Tempest Keller
Related Work
  • Intuit: QuickBooks (B) By: David Yoffie and Nicole Tempest Keller
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