May 2017 (Revised May 2019)
Supplement
HBS Case Collection

Intuit: QuickBooks (B)

By: David Yoffie and Nicole Tempest Keller

Format:Print
| Language:English
| Pages:3

Abstract

This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party brand.