Publications
Publications
- July 1998 (Revised October 2004)
- HBS Case Collection
Custom Research Inc. (A)
By: William J. Bruns Jr. and Susan Harmeling
Abstract
Custom Research is considering terminating service to many clients to eliminate unprofitable work and concentrate on the more profitable client projects.
Keywords
Citation
Bruns, William J., Jr., and Susan Harmeling. "Custom Research Inc. (A)." Harvard Business School Case 199-001, July 1998. (Revised October 2004.)