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Bayern Munich in China

By: Karim Lakhani and Sascha L. Schmidt
  • Format:Print
  • | Language:English
  • | Pages:19
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Abstract

Teaching Note for HBS No. 617-025.

Keywords

Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

Citation

Lakhani, Karim, and Sascha L. Schmidt. "Bayern Munich in China." Harvard Business School Teaching Note 619-037, December 2018.

About The Author

Karim R. Lakhani

Technology and Operations Management
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