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- 2023
- Working Paper
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry
By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández
LALIGA, the first- and second-tier professional soccer league (known as “football” outside of the U.S. and Canada) in Spain, enters its 100th soccer season later this decade. The most popular game in the world (Giulianotti, 2012) has gone through many changes since...
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- August 2023
- Teaching Note
LIV Golf
Teaching Note for HBS Case No. 723-371. On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league...
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- May 2023 (Revised July 2023)
- Case
Ferrari: Shifting to Carbon Neutrality
By: Raffaella Sadun, Elena Corsi and Leila Doumi
A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet.
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- March 2023
- Case
On
By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound...
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- February 2023 (Revised March 2023)
- Case
The LPGA’s Long Drive Toward Gender Equity
By: Boris Groysberg and Alexis Lefort
This case provides a history of the Ladies Professional Golf Association (LPGA) and examines the reasons for the gender pay gap in professional sports. The case protagonist, the commissioner of the LPGA, wrestles with the opportunities and challenges the LPGA currently...
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- February 2023
- Supplement
Peloton Interactive (B)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Supplements “Peloton Interactive (A)” (HBS No. 323-005), describing company restructuring and changes to management and the board of directors between February 8 and early October 2022.
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- January 2023 (Revised May 2023)
- Case
Peloton Interactive (A)
By: Suraj Srinivasan, Lynn S. Paine and David Lane
Early in February 2022, the board of Peloton Interactive faced some knotty challenges. Immense pandemic demand for its stationary exercise bicycles and treadmills had prompted the firm to scale up production rapidly. But as gyms reopened and the virulence of the virus...
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- January 2023
- Case
Proday: Calling the Right Play
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that...
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- January 2023 (Revised January 2023)
- Case
Nick Saban: Embracing 'The Process' of Sustaining Success
By: Ranjay Gulati and Eppa Rixey
Nick Saban, head coach of the University of Alabama football team from 2007-2022, fielded teams that won 183 of 208 games (88%), including a record-tying six national championships. Saban’s approach to coaching, known to many as “The Process,” and the consistent...
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Keywords:
Purpose;
Leadership And Managing People;
Football;
Recruiting;
Talent Acquisition;
Talent And Talent Management;
Talent Development And Retention;
Organization Change And Adaptation;
Organizational Behavior;
Sports;
Leadership;
Leadership Development;
Organizational Culture;
Organizational Change and Adaptation;
Sports Industry;
United States
- December 2022
- Case
LIV Golf
On March 17, 2022, Greg Norman, CEO of LIV Golf, announced the 8-tournament schedule for the inaugural season of the LIV Golf Invitational Series. Norman, a retired professional golfer and former world #1, was helming the league to compete with the PGA Tour, which was...
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- November 2022 (Revised January 2023)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’...
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Keywords:
Business Ventures;
Acquisition;
Business Conglomerates;
Geography;
Geographic Location;
Geographic Scope;
Globalization;
Global Strategy;
Globalized Markets and Industries;
Markets;
Demand and Consumers;
Marketing;
Brands and Branding;
Organizations;
Organizational Change and Adaptation;
Sports;
Strategy;
Competition;
Competitive Advantage;
Diversification;
Expansion;
Sports Industry;
Europe;
United Kingdom;
England;
South America;
Brazil
- November–December 2022
- Article
Number One in Formula One: Leadership Lessons from Toto Wolff and Mercedes, the Team behind One of the Greatest Winning Streaks in All of Sports
By: Anita Elberse
Toto Wolff, the team principal for Mercedes-AMG Petronas—arguably the most impressive team in F1 racing history—has led his organization to unparalleled success. Mercedes earned the Constructors’ Championship (for best overall team performance) every year from 2014...
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- September–October 2022
- Article
Case Study: What's the Right Career Move After a Public Failure?
By: Jon M. Jachimowicz and Francesca Gino
“Reunions are for happy people,” Mariani Kallis said to her friend Whitney on the phone. “I’m not going.” “Come on, it won’t be the same without you,” Whitney pleaded. “Besides, no one is happy right now. Everyone’s life is a mess.”
“I’m pretty sure none of our...
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- September 2022
- Case
Blake Sports: Evolution of the CEO and the Executive Team
By: Boris Groysberg and Katherine Connolly Baden
Cameron (Cam) Barker, CEO and Founder of Blake Sports Apparel, sat in his office at his company’s headquarters in Birmingham, England, feeling stunned and disappointed. Only a few minutes prior, he had wrapped up a meeting with CFO James Ryan, a highly-respected star...
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- May 2022
- Case
RacingThePlanet’s 20-Year Marathon
By: Daniel Isenberg and William Kerr
Mary Gadams, founder and CEO of RacingThePlanet, has managed to stage sporting events in some of the world's most inhospitable locations for the last 20 years. New challenges, including the COVID-19 pandemic, have arisen. How can this small company navigate the global...
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- May 2022
- Case
The NFL’s $110-Billion Media Rights Deals
By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks...
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- April 14, 2022
- Article
How to Build a Life: Sports Are Great Because They're Pointless
By: Arthur C. Brooks
- February 2022
- Article
Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap
By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto
This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional...
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