Publications
Publications
- February 2019 (Revised November 2021)
- HBS Case Collection
MoviePass
By: Willy Shih
Abstract
Mitch Lowe, the CEO of MoviePass, was having trouble convincing people of the viability of the company's business model. The company was building a multi-sided platform and was planning to extract value from increasing traffic to movie theaters through a number of mechanisms. It also appeared to be making assumptions around its flat-rate pricing model. By making some assumptions, this case affords an opportunity for students to practice with discovery-driven planning.
Keywords
Start-up; Start-up Growth; Start-ups; Business Model Innovation; Business Model; Innovation and Invention; Multi-Sided Platforms; Business Startups; Planning; Motion Pictures and Video Industry; United States
Citation
Shih, Willy. "MoviePass." Harvard Business School Case 619-052, February 2019. (Revised November 2021.)