Publications
Publications
- September–October 2019
- Landslide: Advancing Intellectual Property Law
How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions
By: Rene Befurt and Alvin J. Silk
Abstract
Market researchers generally, and survey experts specifically, study consumers to learn about their behavior: What are consumers’ opinions, attitudes, thoughts, and actions at the various stages of the buying process? Especially in litigation cases, these and other product purchase-related questions arise in the context of matters related to topics such as intellectual property, trademark infringement, false advertising, and antitrust and competition. Carefully crafted surveys are a powerful tool for assessing consumer behavior, preferences, and purchase intent, especially if real-life observations or purchase data are not readily available.
Keywords
Citation
Befurt, Rene, and Alvin J. Silk. "How Purchase Probability Scales Can Shed Light on Consumer Purchase Intentions." Landslide: Advancing Intellectual Property Law 12, no. 1 (September–October 2019): 51–54.