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  • November 2019 (Revised February 2020)
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Constellation Brands' Investment in Canopy Growth: Aiming High

By: Stuart C. Gilson and Sarah L. Abbott
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

In 2017, Constellation Brands, the U.S.-based beverage company, acquired a 9.9% equity interest in the Canadian marijuana company, Canopy Growth. In 2018, Constellation announced a subsequent investment in Canopy—taking its ownership interest to 37%. However, Canopy’s performance had been volatile and net losses had increased since the investment. In an effort to get into the cannabis market early, had Constellation Brands been too early?

Keywords

Equity Investment; Marijuana; Growth Investing; New Market Development; Beverage Industry; Equity; Investment; Strategy; Consulting Industry; Food and Beverage Industry; Canada; United States

Citation

Gilson, Stuart C., and Sarah L. Abbott. "Constellation Brands' Investment in Canopy Growth: Aiming High." Harvard Business School Case 220-044, November 2019. (Revised February 2020.)
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About The Author

Stuart C. Gilson

Finance
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Related Work

    • November 2019 (Revised February 2020)
    • Faculty Research

    Constellation Brands' Investment in Canopy Growth: Aiming High

    By: Stuart C. Gilson and Sarah L. Abbott
Related Work
  • Constellation Brands' Investment in Canopy Growth: Aiming High By: Stuart C. Gilson and Sarah L. Abbott
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