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  • December 2019
  • Article
  • Strategy Science

What Is Different About Digital Strategy?: From Quantitative to Qualitative Change

By: Ron Adner, Phanish Puranam and Feng Zhu
  • Format:Print
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Abstract

The recent attention paid to the challenge of digital transformation signals an inflection point in the impact of digital technology on the competitive landscape. We suggest that this transition can be understood as a shift from the quantitative advances that have characterized digital progress (e.g., Moore’s Law; Metcalf’s Law) to qualitative changes embodied in three core processes underlying digital transformation: representation, connectivity, and aggregation. We consider the implications for firm strategy and raise questions for future strategy research.

Keywords

Information Technology; Transformation; Strategy; Digital Transformation

Citation

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.
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About The Author

Feng Zhu

Technology and Operations Management
→More Publications

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  • Ant Group (B) By: Krishna G. Palepu, Feng Zhu and Susie L. Ma
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