The Honor Foundation: Accessing Special Operations Talent

In 2020, The Honor Foundation (THF), a nonprofit dedicated to helping U.S. military special operators to transition into civilian careers, was facing a series of strategic challenges. THF had been founded in 2013 by former Navy SEAL trainee Joe Musselman, who observed a disturbing pattern: once special operators left the military in their mid-30s or 40s, they tended to end up in jobs in which they were overqualified, underpaid, and unfulfilled. Musselman attributed this to fundamental disconnects between the world of special operations, whose members had unique and deep skill sets but little experience articulating them in the civilian world, and the world of business. THF’s programs gave transitioning special operators space to reflect on what they wanted out of their transition, and hard skills for interviewing, resume writing, and networking. Over seven years, its three month program had grown to serve over 200 transitioners per year on three campuses plus a virtual campus. But in early 2020, THF was not yet serving America’s largest contingent of special operators: the U.S. Army Special Forces. As the COVID-19 pandemic raged, THF CEO Matt Stevens was evaluating how best to incorporate Army special operators and fulfill THF’s mission of serving all the U.S. special ops community. Should THF build another physical campus? Should it use its virtual campus to incorporate Army special operators instead? Or should it take on government funding to scale quickly? Students who read this case will evaluate this strategic problem while becoming familiar with the unique skills of the Special Operations Forces community.