Publications
Publications
- January 2021 (Revised March 2021)
- HBS Case Collection
Juno (B): Leveraging Student Power
By: Joshua Schwartzstein, Kathleen L. McGinn and Amy Klopfenstein
Abstract
In March 2020, Juno co-founders Chris Abkarians and Nikhil Agarwal decided to pitch banks in anticipation of their annual auction while negotiating directly with private lender Eager. Responses from the majority of private lenders—including Juno’s 2019 partner—were not encouraging, yet Eager remained keenly interested in an exclusive partnership. The co-founders faced additional pressure following the onset of the COVID-19 pandemic. Given the uncertainties of the pandemic and its economic impact, the co-founders gravitated towards the Eager partnership. However, they must decide whether to cancel the auction, and whether Eager has the stability to withstand the pandemic.
Keywords
Decision Making; Decision Choices and Conditions; Decisions; Cost vs Benefits; Judgments; Education; Higher Education; Finance; Borrowing and Debt; Strategy; Adaptation; Alignment; Negotiation; Negotiation Deal; Negotiation Offer; Negotiation Participants; Negotiation Process; Negotiation Types; Financial Services Industry; Education Industry; North and Central America; United States; Massachusetts; Boston
Citation
Schwartzstein, Joshua, Kathleen L. McGinn, and Amy Klopfenstein. "Juno (B): Leveraging Student Power." Harvard Business School Supplement 921-033, January 2021. (Revised March 2021.)