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  • April 2021
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The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani
  • Format:Print
  • | Language:English
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Abstract

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’ in 2011. Over the past decade, it has cascaded the essence of ‘Rise’ as a purpose through the organization. The idea was to “challenge conventional thinking and innovatively use all their resources to drive positive change in the lives of stakeholders and communities across the world to enable them to Rise.” As its senior leadership team contemplate Mahindra’s future, they wonder how they should balance the ‘Rise’ philosophy with a focus on financial returns that is critical for the group, especially in the aftermath of the health and economic crisis triggered by the coronavirus pandemic and a leadership transition at the group.

Keywords

Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Financial Services Industry; Manufacturing Industry; Technology Industry; Asia; India; Mumbai; South Korea; Italy; United States

Citation

Gulati, Ranjay, and Rachna Tahilyani. "The Mahindra Group: Leading with Purpose." Harvard Business School Case 421-091, April 2021.
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About The Author

Ranjay Gulati

Organizational Behavior
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  • Volkswagen and Suzuki: A Match Made in Heaven (A)? and An Alliance Breaks Down (B1, B2) By: Ranjay Gulati and Bradley Turner
  • Transforming BlackBerry: From Smartphones to Software By: Ranjay Gulati and Eppa Rixey
  • The Messy but Essential Pursuit of Purpose By: Ranjay Gulati
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