Publications
Publications
- Journal of Marketing Research (JMR)
Money, Time, and the Stability of Consumer Preferences
By: Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman and Dan Ariely
Citation
Lee, Leonard, Michelle Lee, Marco Bertini, Gal Zauberman, and Dan Ariely. "Money, Time, and the Stability of Consumer Preferences." Journal of Marketing Research (JMR) 52, no. 2 (April 2015): 184–189.