Publications
Publications
- August 2021
- HBS Case Collection
Precision Paint Co.
Abstract
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case.
Keywords
Citation
Bojinov, Iavor I., Chiara Farronato, Janice H. Hammond, Michael Parzen, and Paul Hamilton. "Precision Paint Co." Harvard Business School Case 622-055, August 2021.