Publications
Publications
- April 2022
- HBS Case Collection
Restaurant Brands International: Version 2.0
By: Boris Groysberg and Sarah L. Abbott
Abstract
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G. However, in recent years RBI had faced its share of challenges including competition in its home markets, the rollout of a digital strategy, and increased employee turnover. In March 2022, the questions facing José Cil, RBI’s CEO, and the company’s co-chairmen, Daniel Schwartz and Alex Behring, were whether they had done the right things to address these challenges and position RBI for continued success and what else needed to be done?
Keywords
Leadership; Growth and Development; Performance Evaluation; Private Equity; Franchise Ownership; Culture; Change Management; Strategy; Human Resources; Information Technology; Competition; Retail Industry; United States
Citation
Groysberg, Boris, and Sarah L. Abbott. "Restaurant Brands International: Version 2.0." Harvard Business School Case 422-047, April 2022.