Publications
Publications
- 1977
- AMA Educators' Proceedings
The Management of Marketing Conflict: Implications for Public Policy
By: Rohit Deshpandé and Rajendra K. Srivastava
Citation
Deshpandé, Rohit, and Rajendra K. Srivastava. "The Management of Marketing Conflict: Implications for Public Policy." AMA Educators' Proceedings (1977): 542.