Publications
Publications
- July 2023 (Revised February 2024)
- HBS Case Collection
'Bugs' Burger Bug Killers
By: Ryan W. Buell and William Fulmer
Abstract
In the height of its success, Bugs Burger Bug Killers (BBBK; Burger has a soft 'g' - it rhymes with merger) was the largest independent extermination company in America, growing at more than 20% per year. BBBK built its business on the promise of pest eradication, rather than the industry-standard promise of pest control. Set in 1985, this case is based on a manuscript about BBBK written by Professor William Fulmer in the early 1990s. This version has been revised to include archival documentation provided by the company.
Keywords
Citation
Buell, Ryan W., and William Fulmer. "'Bugs' Burger Bug Killers." Harvard Business School Case 624-004, July 2023. (Revised February 2024.)