Publications
Publications
- 2 Mar 2023 - 4 Mar 2023
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Citation
Balakrishnan, Maya, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.