Publications
Publications
- August 1976 (Revised April 1995)
- HBS Case Collection
The Integration of Mass Production and Mass Distribution
Abstract
Describes the sudden appearance of the large industrial enterprise in the 1880s. Reviews the three types of mass-production industries in which the new form came: those producing perishable products; those making low-priced semi-perishable products; and makers of machinery, the sale of whose products required specialized marketing services. Asks questions and suggests answers as to why the first American big businesses came in these industries and in the single decade of the 1880s.
Keywords
Citation
Chandler, Alfred D., Jr. "The Integration of Mass Production and Mass Distribution." Harvard Business School Background Note 377-031, August 1976. (Revised April 1995.)