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All HBS Web
(115,818)
- Faculty Publications (90)
- February 2016 (Revised February 2017)
- Case
Mattermark
By: Jeffrey Bussgang and Annelena Lobb
Mattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She...
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Keywords:
Entrepreneurship;
Applications and Software;
Business Startups;
Marketing;
Strategy;
Technology Industry;
United States
Bussgang, Jeffrey, and Annelena Lobb. "Mattermark." Harvard Business School Case 816-073, February 2016. (Revised February 2017.)
- February 19, 2016
- Article
Every Company Needs a Growth Manager
By: Jeffrey J. Bussgang and Nadav Benbarak
Bussgang, Jeffrey J., and Nadav Benbarak. "Every Company Needs a Growth Manager." Harvard Business Review (website) (February 19, 2016).
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On...
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Keywords:
Business Development;
Entrepreneurship;
Applications and Software;
Information Infrastructure;
Business Startups;
Technology Industry
Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Case 816-003, December 2015. (Revised May 2016.)
- September 10, 2015
- Article
How Israeli Startups Can Scale
Keywords:
Entrepreneurship
Bussgang, Jeffrey J. "How Israeli Startups Can Scale." Harvard Business Review (website) (September 10, 2015).
- April 2015
- Teaching Plan
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa Mazzanti
This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,...
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- 2015
- Other Teaching and Training Material
Entrepreneurship Reading: Partnering with Venture Capitalists
By: Jeffrey J. Bussgang and Michael J. Roberts
This reading takes a deep look at the venture capital (VC) industry in the United States. VCs have a unique perspective on opportunity evaluation, deal structure, new venture support, and exit strategy. Their work at all stages of the entrepreneurial life cycle offers...
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Bussgang, Jeffrey J., and Michael J. Roberts. "Entrepreneurship Reading: Partnering with Venture Capitalists." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8240, 2015.
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders...
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Keywords:
Entrepreneurial Management;
Startup Management;
Technology;
Computer Programming;
Coding;
Online Education;
Monetization;
Online Communities;
Marketplaces;
Internet and the Web;
Education;
Entrepreneurship;
Business Startups;
Growth and Development Strategy;
Technology Industry;
Education Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- December 2014 (Revised May 2015)
- Case
Growth Hacking at Bazaart (A)
By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding...
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup;
Startup Nation;
Business Startups;
Growth and Development Strategy;
Customers;
Marketing;
Social Marketing;
Fashion Industry;
Technology Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
- December 2014 (Revised May 2015)
- Supplement
Growth Hacking at Bazaart (B)
By: Jeffrey Bussgang and Matthew G. Preble
"Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)".
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Keywords:
Growth Hacking;
Customer Acquisition;
Startup Marketing;
Startup Nation;
Business Startups;
Social Marketing;
Marketing;
Growth and Development;
Customers;
Fashion Industry;
Technology Industry;
Israel
Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (B)." Harvard Business School Supplement 815-077, December 2014. (Revised May 2015.)
- November 2014 (Revised January 2015)
- Teaching Plan
Yahoo: Both Sides of the Stamped Deal
By: Jeffrey J. Bussgang and Lisa Mazzanti
Bussgang, Jeffrey J., and Lisa Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Teaching Plan 815-080, November 2014. (Revised January 2015.)
- February 2014
- Background Note
Raising Startup Capital
By: Jeffrey Bussgang
Entrepreneurs typically focus their full energies on business-building. But raising capital is a core part of building a valuable business. Developing expertise in raising capital is more than a necessary evil, it is a competitive weapon. Master it and you will be in a...
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Keywords:
Fund Raising;
Venture Capital Term Sheet;
Venture Creation/development;
Venture Investing;
Venture Philanthropy;
Entrepreneurial Finance;
Entrepreneurial Management;
Entrepreneurs;
Jumpstart Our Business Startups (JOBS) Act;
Non-equity Financing;
Convertible Notes;
Convertible Debt;
Debt Financing;
Raising Capital;
National Venture Capital Association;
Venture Capital Firm Compensation;
Crowdfunding;
Crowd-funding;
Startup;
Start-up;
Startup Management;
Startups;
Angel Investors;
Angels;
Accelerator;
Venture Capital;
Financing and Loans;
Entrepreneurship;
Business Startups;
Financial Services Industry;
United States
Bussgang, Jeffrey. "Raising Startup Capital." Harvard Business School Background Note 814-089, February 2014.
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level....
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Keywords:
Technology Strategy;
Product Management;
Startup;
Online Learning;
Digital Platforms;
Entrepreneurship;
Business Startups;
Technology Industry;
Miami;
Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- January 2014 (Revised May 2015)
- Case
Yahoo: Both Sides of the Stamped Deal
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
In 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part...
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Keywords:
Mobile App;
Acquisition-hire;
Exit Strategy;
Start-up;
Mobile and Wireless Technology;
Mergers and Acquisitions;
Human Resources;
Entrepreneurship;
Business Startups;
Product Development;
Technology Industry;
Sunnyvale;
New York (city, NY)
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Yahoo: Both Sides of the Stamped Deal." Harvard Business School Case 814-051, January 2014. (Revised May 2015.)
- July 30, 2013
- Article
You Found Your Product-Market Fit. Now What?
Keywords:
Sales
Bussgang, Jeffrey J. "You Found Your Product-Market Fit. Now What?" Harvard Business Review (website) (July 30, 2013).
- December 2012 (Revised October 2022)
- Case
Plastiq
By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble
The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales...
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Keywords:
Payments;
Sales;
Channels;
Credit Cards;
Digital Platforms;
Selection and Staffing;
Cost vs Benefits;
Salesforce Management;
Marketing Channels;
Business Startups;
Business Strategy;
Marketing Strategy;
Partners and Partnerships;
Management Systems
Bussgang, Jeffrey J., Gaurav Jain, Liroy Haddad, Luke Langford, and Matt Noble. "Plastiq." Harvard Business School Case 813-125, December 2012. (Revised October 2022.)
- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels...
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Keywords:
Subscription;
Marketing;
Scaling;
Product-market Fit;
Online Marketing;
Customers;
Decisions;
Expansion;
Marketing Channels;
Business Startups;
Growth and Development Strategy;
Digital Marketing;
Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- Article
The Secrets to TripAdvisor’s Impressive Scale
Keywords:
Venture Capital
Bussgang, Jeffrey J. "The Secrets to TripAdvisor’s Impressive Scale." Harvard Business Review (website) (October 2, 2012).
- Article
Scaling Is Hard. Here's How Akamai Did It.
Bussgang, Jeffrey J. "Scaling Is Hard. Here's How Akamai Did It." Harvard Business Review (website) (August 7, 2012).
- December 2011 (Revised March 2013)
- Background Note
The Business Development Manager
By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup...
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Keywords:
Entrepreneurship;
Partnerships;
High Technology Products;
Information Technology;
Business or Company Management;
Partners and Partnerships;
Management Skills;
Business Startups;
Growth and Development Strategy;
Technology Industry
Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
- December 2011 (Revised January 2015)
- Background Note
The Product Manager
By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product...
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Keywords:
Product Marketing;
Product Development;
Product Design;
Information Technology;
Entrepreneurship
Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)