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- Faculty Publications (187)
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All HBS Web
(115,783)
- Faculty Publications (187)
- 2004
- Book
The Global Market: Developing a Strategy to Manage Across Borders
By: John A. Quelch and Rohit Deshpandé
Quelch, John A. and Rohit Deshpandé, eds. The Global Market: Developing a Strategy to Manage Across Borders. San Francisco, CA: Jossey-Bass, 2004.
- Article
Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?
By: Rohit Deshpandé and John U. Farley
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Innovativeness and Market Orientation in Hong Kong Five Years After Handover: What Has Changed?" Journal of Global Marketing 17, no. 4 (2004): 53–73.
- Article
Tigers, Dragons, and Others: Profiling High Performance in Asian Firms
By: Rohit Deshpandé, John U. Farley and Douglas Bowman
Deshpandé, Rohit, John U. Farley, and Douglas Bowman. "Tigers, Dragons, and Others: Profiling High Performance in Asian Firms." Journal of International Marketing 12, no. 3 (2004): 5–29.
- Article
Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey
By: Rohit Deshpandé and John U. Farley
Keywords:
Markets;
Innovation and Invention;
Organizational Culture;
Performance;
Business Ventures;
Research
Deshpandé, Rohit, and John U. Farley. "Organizational Culture, Market Orientation, Innovativeness and Firm Performance: An International Research Odyssey." International Journal of Research in Marketing 21, no. 1 (March 2004): 3–22.
- January 2004 (Revised August 2005)
- Case
Kikkoman Corporation: Consumer Focused Innovation
By: Rohit Deshpande and Hal Hogan
In May 2003, the president and CEO of Kikkoman Corp. sat in his Tokyo office weighing various options for strengthening the company's long-term growth. Kikkoman was the world's largest producer of soy sauce, largely due to its pioneering role since the 1950s as the...
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Marketing Strategy;
Product Positioning;
Adaptation;
Competitive Strategy;
Japan
Deshpande, Rohit, and Hal Hogan. "Kikkoman Corporation: Consumer Focused Innovation." Harvard Business School Case 504-067, January 2004. (Revised August 2005.)
- January 2004
- Article
Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis
By: Rohit Deshpandé and John U. Farley
Keywords:
Markets;
Innovation and Invention;
Organizational Culture;
Financial Crisis;
Organizational Change and Adaptation;
Business Ventures;
Thailand;
Asia
Deshpandé, Rohit, and John U. Farley. "Market Orientation, Innovativeness and Organizational Culture: Thai Firms Adapt to the Asian Economic Crisis." Asian Journal of Marketing (January 2004): 5–19.
- July 2003 (Revised April 2011)
- Case
Singapore Airlines: Customer Service Innovation
By: Rohit Deshpande and Hal Hogan
The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the...
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Keywords:
Customer Focus and Relationships;
Economic Slowdown and Stagnation;
Management Teams;
Brands and Branding;
Air Transportation Industry;
Travel Industry;
Singapore
Deshpande, Rohit, and Hal Hogan. "Singapore Airlines: Customer Service Innovation." Harvard Business School Case 504-025, July 2003. (Revised April 2011.)
- July 2003 (Revised April 2005)
- Case
Branding Citigroup's Consumer Business
By: Rohit Deshpande and Carin-Isabel Knoop
In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine...
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Keywords:
Mergers and Acquisitions;
Customer Focus and Relationships;
Customer Relationship Management;
Decisions;
Asset Management;
Investment Banking;
Management Teams;
Brands and Branding;
Relationships;
Business and Shareholder Relations;
Banking Industry;
United States
Deshpande, Rohit, and Carin-Isabel Knoop. "Branding Citigroup's Consumer Business." Harvard Business School Case 504-023, July 2003. (Revised April 2005.)
- June 2003 (Revised May 2006)
- Case
Cipla
By: Rohit Deshpande and Laura Winig
The head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line...
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- June 2003 (Revised March 2006)
- Case
Modi-Revlon
By: Rohit Deshpande and Seth Schulman
The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority...
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Keywords:
Business Subsidiaries;
Marketing Strategy;
Product Launch;
Product Design;
Value Creation;
India
Deshpande, Rohit, and Seth Schulman. "Modi-Revlon." Harvard Business School Case 503-104, June 2003. (Revised March 2006.)
- winter 2003
- Article
Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response
By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé
Dimofte, Claudiu V., Mark R. Forehand, and Rohit Deshpandé. "Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response." Journal of Advertising 32, no. 4 (winter 2003): 7–17.
- 2003
- Article
Intimacy: An Overlooked Dimension of Marketing Relationships
By: Tuba Ustuner and Rohit Deshpandé
Ustuner, Tuba, and Rohit Deshpandé. "Intimacy: An Overlooked Dimension of Marketing Relationships." AMA Educators' Proceedings 14 (2003): 134–135.
- December 2002
- Article
Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response
By: Mark R. Forehand, Rohit Deshpandé and Americus Reed III
Forehand, Mark R., Rohit Deshpandé, and Americus Reed III. "Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response." Journal of Applied Psychology 87, no. 6 (December 2002): 1086–1099.
- 2002
- Article
High Performance Firms in a Complex New China: A Tale of Six Cities
By: Rohit Deshpandé and John U. Farley
Deshpandé, Rohit, and John U. Farley. "High Performance Firms in a Complex New China: A Tale of Six Cities." Journal of Global Marketing 16, nos. 1/2 (2002): 207–229.
- 2002
- Article
Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances
By: Rohit Deshpandé and John U. Farley
Deshpandé, Rohit, and John U. Farley. "Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances." Journal of Relationship Marketing 1, nos. 3/4 (2002): 3–22.
- November 2001 (Revised March 2011)
- Case
Corona Beer
By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro
In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona...
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Keywords:
Brands and Branding;
Marketing Strategy;
Sales;
Competitive Strategy;
Food and Beverage Industry;
Mexico;
United States
Deshpande, Rohit, Gustavo Herrero, and Kirsten O'Neil Massaro. "Corona Beer." Harvard Business School Case 502-023, November 2001. (Revised March 2011.)
- September 2001 (Revised June 2004)
- Case
Cafe de Colombia
By: Rohit Deshpande and Alexandra de Royere
Discusses sustaining brand equity after a highly successful commodity-product branding ad campaign.
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Keywords:
Globalization;
Brands and Branding;
Advertising Campaigns;
Product;
Goods and Commodities;
Colombia
Deshpande, Rohit, and Alexandra de Royere. "Cafe de Colombia." Harvard Business School Case 502-024, September 2001. (Revised June 2004.)
- August 2001 (Revised May 2002)
- Case
Worldzap
By: Rohit Deshpande, Carin-Isabel Knoop, Suma Raju and David Kiron
In February 2001, the CEO of a new technology start-up had to decide how to present his firm's value proposition to future clients, customers, and business partners. The technology allowed distribution of full-motion video clips of sports highlights to "third...
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Keywords:
Business Startups;
Information Technology;
Marketing Strategy;
Distribution;
Technology Adoption;
Forecasting and Prediction;
Value Creation;
Information Technology Industry;
Sports Industry;
Europe
Deshpande, Rohit, Carin-Isabel Knoop, Suma Raju, and David Kiron. "Worldzap." Harvard Business School Case 502-007, August 2001. (Revised May 2002.)
- August 2001 (Revised September 2002)
- Case
Sony PlayStation2 (A)
By: Rohit Deshpande and Seth Schulman
In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain...
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Keywords:
Games, Gaming, and Gambling;
Globalization;
Marketing Strategy;
Product Launch;
Risk and Uncertainty;
Competitive Strategy;
Information Technology;
Computer Industry;
Entertainment and Recreation Industry;
United States
Deshpande, Rohit, and Seth Schulman. "Sony PlayStation2 (A)." Harvard Business School Case 502-016, August 2001. (Revised September 2002.)
- Article
What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness
By: Mark Forehand and Rohit Deshpandé
Keywords:
Advertising
Forehand, Mark, and Rohit Deshpandé. "What We See Makes Us Who We Are: Ad Typicality as a Source of Elicited Distinctiveness." Journal of Marketing Research (JMR) 38, no. 3 (August 2001).