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  • December 2021
  • Case

Moleskine: Daniela Riccardi Turns the Page
By: Ryan Raffaelli and Sarah Gulick
After Daniela Riccardi took over as CEO of Moleskine, she determined that the company needed to refocus on its core brand and central organization. With her first formal meeting with D'Ieteren, the company that owned Moleskine, approaching, she needed to decide what...  View Details
Keywords: Brands and Branding; Organizational Change and Adaptation; Operations; Italy
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  • November 2021 (Revised March 2022)
  • Case

Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail
By: Ryan Raffaelli and Kerry Herman
The case spotlights Kwame Spearman’s career-shifting decision to leave a NYC-based consulting job to return to his hometown of Denver, Colorado, and take over an iconic independent bookstore, The Tattered Cover. The case lays out ways Spearman envisions a new approach...  View Details
Keywords: Retail; Leadership; Leading Change; Competitive Strategy; Personal Development and Career; Publishing Industry; Retail Industry; United States
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  • October 2021
  • Background Note

How to Write an Action-Planning Memo
By: Ryan Raffaelli and Akshaya Varghese
The ability to communicate an action plan through writing is essential for advancing ideas, earning credibility, and garnering support. Research has shown that leaders who write formal plans are more likely to execute successfully—written plans help members of an...  View Details
Keywords: Writing; Action Plan; Communication; Competency and Skills; Planning
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  • March 2021 (Revised August 2021)
  • Supplement

Wendell Weeks at Corning Inc. (B): Valor Glass and the COVID-19 Pandemic
By: Ryan Raffaelli and Aldo Sesia
The (B) case offers a detailed account of Wendell Weeks’s innovation strategy at Corning, and how his approach played a critical role in the COVID-19 pandemic. It illustrates the company’s philosophy of making long-term investments in promising new technologies and...  View Details
Keywords: Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Leadership; Health Pandemics; Technology Industry; United States; New York (city, NY)
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  • October 2020
  • Technical Note

Organizational Reinvention
By: Ryan Raffaelli
This note is designed to introduce students to the fundamental concepts of leading innovation in established organizations. Reinvention is a process whereby organizations respond to changes in the environment that threaten their core business model, technologies,...  View Details
Keywords: Innovation And Strategy; Leadership And Change Management; Organizational Ambidexterity; Exploration And Exploitation; Innovation and Management; Innovation Leadership; Leading Change; Technology Adoption; Change Management; Organizational Change and Adaptation
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  • September 2020
  • Supplement

The Reinvention of Kodak (A) Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class.  View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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  • September 2020
  • Case

The Reinvention of Kodak (A) Multimedia Case
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class.  View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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  • September 2020
  • Supplement

The Reinvention of Kodak (B) Video Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class.  View Details
Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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  • September 2020
  • Case

The Reinvention of Kodak (C) Case Supplement
By: Ryan Raffaelli
This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class.  View Details
Keywords: CEO; Competitive Strategy
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  • September 2020
  • Teaching Plan

The Reinvention of Kodak Case Series
By: Ryan Raffaelli and Sarah Livick-Moses
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  • August 2020
  • Case

This Old House of Worship: St. Anthony Shrine (A)
By: Ryan Raffaelli
This multimedia case asks students to consider how leaders of non-profit organizations manage difficult financial, operational, and cultural turnarounds. Since its founding in 1947, St. Anthony Shrine had been a central partner in serving the Downtown Boston community....  View Details
Keywords: Leadership And Change Management; Turnarounds; Non-profit Management; Leadership; Change Management; Nonprofit Organizations; Management; Religion; Mission and Purpose; Transformation; Organizational Culture; United States
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  • August 2020
  • Teaching Note

This Old House of Worship: St. Anthony Shrine (A) and (B)
By: Ryan Raffaelli and Leticia Garcia
Teaching Note for HBS Case Nos. 421-701 and 421-702.  View Details
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  • August 2020
  • Case

This Old House of Worship: St. Anthony Shrine (B)
By: Ryan Raffaelli
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  • June 2020
  • Supplement

Moleskine (B): Maria Sebregondi and Arrigo Berni Video Supplements
By: Ryan Raffaelli and Raffaella Sadun
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  • 2020
  • Working Paper

Reinventing Retail: The Novel Resurgence of Independent Bookstores
By: Ryan Raffaelli
This study examines how community-based brick-and-mortar retailers can achieve sustained market growth in the face of online and big box retail competition. The appearance of Amazon.com in 1995 led to a significant decline in the number of independent bookstores in the...  View Details
Keywords: Bookstores; Competitive Strategy; Business and Community Relations; Customization and Personalization; Growth and Development; Retail Industry; United States
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  • September 2019
  • Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008
By: Ryan Raffaelli
In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had...  View Details
Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland
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  • Article

Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms
By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
Why do incumbent firms frequently reject nonincremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an...  View Details
Keywords: Innovation Adoption; Cognition; Framing; Emotional Resonance; Incumbent Inertia; Innovation and Invention; Technology Adoption; Organizational Change and Adaptation; Change Management
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  • April 2019 (Revised December 2020)
  • Case

Wendell Weeks at Corning Inc.: Extending a History of Life-Changing Innovations (A)
By: Ryan Raffaelli, David G. Fubini and Aldo Sesia
This case examines the leadership challenges associated with maintaining a culture of innovation in established organizations. It asks students to step into the shoes of a leader faced with making several tough decisions about when to invest (or to stop investing) in...  View Details
Keywords: Innovation and Invention; Organizational Culture; Innovation Leadership; History; Technological Innovation; Investment; Decision Making
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  • December 2018
  • Teaching Note

Faber-Castell (A) and (B)
By: Ryan Raffaelli and Akshaya Varghese
Teaching Note for HBS Nos. 417-010 and 417-030.  View Details
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  • December 2018 (Revised July 2020)
  • Teaching Note

Moleskine (A) and (B)
By: Ryan Raffaelli
Teaching Note for HBS Nos. 716-407, 716-464, and 420-714.  View Details
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