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All HBS Web
(116,139)
- Faculty Publications (171)
- December 1996 (Revised January 1997)
- Case
Brent Spar Incident, The: "A Shell of a Mess"
By: Stephen A. Greyser and Norman Klein
Seeking to dispose of an outmoded oil drilling platform in the North Sea, Shell finds itself confronted by Greenpeace and other environmentalists. The protesters land 12 people onto the rig and initiate media coverage of their "occupation." The case follows the events...
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Greyser, Stephen A., and Norman Klein. Brent Spar Incident, The: "A Shell of a Mess". Harvard Business School Case 597-013, December 1996. (Revised January 1997.)
- December 1996
- Background Note
Environmental Behavior And Corporate Reputation
Greyser, Stephen A. "Environmental Behavior And Corporate Reputation." Harvard Business School Background Note 597-014, December 1996.
- December 1996
- Case
Hydro-Quebec: In Pursuit of the Great Whale
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Hydro-Quebec: In Pursuit of the Great Whale." Harvard Business School Case 597-018, December 1996.
- November 1996 (Revised February 1997)
- Case
Historical Society of Pennsylvania, The
By: Stephen A. Greyser and Stephanie L. Woerner
The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but...
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Keywords:
Finance;
Cost;
Human Resources;
Leadership Style;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Mission and Purpose;
Corporate Strategy;
Pennsylvania
Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.)
- June 1996
- Case
Siemens Corporation (B): Corporate Advertising for 1996
By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's...
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Keywords:
Advertising Campaigns;
Learning;
Balanced Scorecard;
Operations;
Outcome or Result;
Advertising Industry
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (B): Corporate Advertising for 1996." Harvard Business School Case 596-106, June 1996.
- April 1995
- Case
USAir "Letters to Travelers" Campaign
By: Stephen A. Greyser and Norman Klein
Keywords:
Advertising Campaigns;
Air Transportation;
Advertising Industry;
Air Transportation Industry
Greyser, Stephen A., and Norman Klein. USAir "Letters to Travelers" Campaign. Harvard Business School Case 595-105, April 1995.
- March 1995
- Teaching Note
Intel's Pentium: When the Chips are Down (A) and (B) TN
By: Stephen A. Greyser and Sarah Conner
Teaching Note for (9-595-058) and (9-595-059).
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Keywords:
Semiconductor Industry
- January 1995
- Supplement
Intel's Pentium: When the Chips Are Down (B)
By: Stephen A. Greyser and Norman Klein
Supplements the (A) case.
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Keywords:
Semiconductor Industry
Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (B)." Harvard Business School Supplement 595-059, January 1995.
- January–February 1995
- Article
Corporate Reputation: Aid to Growth and Shield
By: S. A. Greyser
Greyser, S. A. "Corporate Reputation: Aid to Growth and Shield." Inside PR's Magazine of Reputation Management (January–February 1995).
- December 1994
- Case
Intel's Pentium: When the Chips Are Down (A)
By: Stephen A. Greyser and Norman Klein
Intel, the largest-selling manufacturer of microprocessor computer chips, finds itself in a brand-threatening situation when a flaw is revealed in its top-of-the-line Pentium chip. The story is front-page news for weeks. The company invested tens of millions of dollars...
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Keywords:
Advertising;
Engineering;
Crisis Management;
Brands and Branding;
Production;
Failure;
Semiconductor Industry
Greyser, Stephen A., and Norman Klein. "Intel's Pentium: When the Chips Are Down (A)." Harvard Business School Case 595-058, December 1994.
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
Heskett, James L., Stephen A. Greyser, and Norman Klein. Benetton: The "United Colors" Communications Campaigns. Harvard Business School Case 595-032, September 1994.
- September 1994
- Teaching Note
Cunard Line,Ltd.: Managing Integrated Marketing Communications TN
By: Stephen A. Greyser and Robert F Young
Teaching Note for (9-594-046).
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Keywords:
Shipping Industry
- July–August 1994
- Comment
Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld
By: S. A. Greyser
Greyser, S. A. "Comment on: 'Media Policy--What Media Policy?' by Sandi Sonnenfeld." Harvard Business Review 72, no. 4 (July–August 1994).
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Organizational Structure;
Identity;
Balance and Stability;
Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- December 1993 (Revised July 1994)
- Case
Tofu: An Ancient Food Source Seeks to De-Yuckify Itself
Greyser, Stephen A. "Tofu: An Ancient Food Source Seeks to De-Yuckify Itself." Harvard Business School Case 594-081, December 1993. (Revised July 1994.)
- July 1993 (Revised July 1994)
- Case
Greater Gotham United Way
Keywords:
Nonprofit Organizations
Greyser, Stephen A. "Greater Gotham United Way." Harvard Business School Case 594-004, July 1993. (Revised July 1994.)
- 1993
- Chapter
Cases, Publication, and Career Development
By: S. A. Greyser
Keywords:
Personal Development and Career
Greyser, S. A. "Cases, Publication, and Career Development." In Enhancing Knowledge Development in Marketing: Perspectives and Viewpoints, edited by P. R. Varadarajan and A. Menon. Chicago: American Marketing Association, 1993.