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- Faculty Publications (5)
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- All HBS Web (18)
- Faculty Publications (5)
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- October 2018 (Revised July 2023)
- Case
The Boston Beer Company (A): New CEO
By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that...
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Keywords:
Beer/brewing Industry;
Succession;
Leadership;
Change;
Supply Chain;
Change Management;
Entrepreneurship;
Supply Chain Management;
Management Succession;
Food and Beverage Industry;
United States;
Boston
Wing, Christina R., and Marco Iansiti. "The Boston Beer Company (A): New CEO." Harvard Business School Case 619-021, October 2018. (Revised July 2023.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (D): Transforming the Core Business
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche co-founder Tabitha Karanja’s decision to exit the wine business following the Kenyan government’s 2007 increase in excise taxes on wine. In August 2007, Keroche introduced the vodka drink Viena Ice as a replacement for its fortified wines,...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Alcoholic Drinks;
Beverages;
Drinks;
Wine Industry;
Wine;
Fortified Wine;
Viena;
Viena Ice;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Summit Lager;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Manufacturing Industry;
Food and Beverage Industry;
Kenya;
Nairobi;
Africa
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (D): Transforming the Core Business." Harvard Business School Supplement 720-393, September 2019. (Revised May 2020.)
- September 2019 (Revised May 2020)
- Supplement
Keroche (E): Considering Additional Capacity
By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case describes Keroche’s growth after entering the beer business in 2008. Although the company was operating at full capacity and not able to fulfill all of its orders, Tabitha Karanja had set a goal of growing Keroche’s share of the Kenyan beer market from...
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Keywords:
Keroche;
Alcohol;
Alcoholic Beverages;
Beer;
Beer Market;
Premium Beer;
Manufacturing;
Production;
Production Capacity;
Capacity;
Business Ventures;
Business Exit or Shutdown;
Business Growth and Maturation;
Business Startups;
Small Business;
Family Business;
Crime and Corruption;
Customer Focus and Relationships;
Decisions;
Income;
Demographics;
Geographic Scope;
Geographic Location;
Goods and Commodities;
Government Legislation;
Growth and Development;
Business History;
Lawsuits and Litigation;
Laws and Statutes;
Lawfulness;
Goals and Objectives;
Consumer Behavior;
Market Entry and Exit;
Problems and Challenges;
Safety;
Social Issues;
Poverty;
Strategy;
Competition;
Entrepreneurship;
Investment;
Financing and Loans;
Manufacturing Industry;
Food and Beverage Industry
Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (E): Considering Additional Capacity." Harvard Business School Supplement 720-394, September 2019. (Revised May 2020.)
- 09 Mar 2016
- Lessons from the Classroom
In This Classroom, Beer Can Improve Your Grade
Beer is much more fun. “In real life nobody tells you what is the number you have to maximize” “It’s a product where you get both vertical and horizontal differentiation. It’s a product everybody knows. It’s something that’s relatively...
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- February 2014
- Case
Diageo: Innovating for Africa
By: David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand, Guinness, first exported to Sierra Leone in 1827. By 2013, 13% of Diageo's global revenues were from Africa, up from 9% in 2007. Diageo Africa President Nick...
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Keywords:
Africa;
Emerging Market;
Innovation;
Agribusiness;
Beverage Industry;
Emerging Markets;
Innovation Strategy;
Marketing;
Food and Beverage Industry;
Africa
Bell, David E., Damien P. McLoughlin, and Mary L. Shelman. "Diageo: Innovating for Africa." Harvard Business School Case 514-054, February 2014.
- August 2012
- Case
ARISE: A Destination-for-a-Day Spa
By: Michael Beer and Lynda St. Clair
A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees to act as "personal wellness coaches" (PWCs) with high commitment and broad responsibilities, the...
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Keywords:
Compensation and Benefits;
Motivation and Incentives;
Organizational Design;
Organizational Culture;
Service Delivery;
Competitive Strategy;
Innovation Strategy;
Health Industry;
Entertainment and Recreation Industry;
Service Industry;
Texas
Beer, Michael, and Lynda St. Clair. "ARISE: A Destination-for-a-Day Spa." Harvard Business School Brief Case 913-521, August 2012.
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
occasions, while the breweries told people that beer is the beverage of every occasion. That's crazy. In the old country [Italy], wine was a blue-collar beverage, not an elitist, white-collar drink." Q: In 2000, Foster's of Australia...
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- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
handed the business plan for Internet Wicket Ale Inc. (IWA), an interactive, on-line marketing company being formed to sell premium beers made by microbreweries over the Internet. According to the president...
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Keywords:
by John S. Rosenberg
- 11 Sep 2012
- First Look
First Look: September 11
Michael Beer and Lynda St. ClairHarvard Business School Case 913-521 A new Dallas-based health and beauty spa aims to use a highly distinctive human resource system as the foundation of its competitive strategy. By encouraging employees...
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Keywords:
Sean Silverthorne
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra...
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Keywords:
Sean Silverthorne