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- News (241)
- Research (967)
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John A. Quelch
John A. Quelch is the Leonard M. Miller University Professor and Vice Provost at the University of Miami and Dean of Miami Business School. He is also the Charles Edward Wilson Professor of Business Administration Emeritus at Harvard Business School. Until 2017, he... View Details
- 01 Dec 2001
- News
Q&A: John Quelch
John A. Quelch, Lincoln Filene Professor of Business Administration and senior associate dean for International Development, became the leader of the School's Global Initiative last August. A veteran HBS...
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Deborah Blagg
- September 2008
- Supplement
Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Mr. Nelson Peitz, Founding Partner of Trian Partners on events and decisions leading up to the decision to acquire the Snapple brand and the results of that corporate decision.
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Keywords:
Mergers and Acquisitions;
Decision Choices and Conditions;
Private Equity;
Investment;
Brands and Branding;
Financial Services Industry;
Food and Beverage Industry
Quelch, John A. "Mr. Nelson Peltz, Founding Partner, Trian Partners. Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-709, September 2008.
- August 2008
- Supplement
Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Becky Saeger, Chief Marketing Officer of Charles Schwab and Co., Inc., with regard to the background and success of the "Talk to Chuck" advertising campaign.
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Quelch, John A. "Becky Saeger, CMO, Charles Schwab & Co., Inc., Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-703, August 2008.
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share...
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- 25 May 2016
- Research & Ideas
How Consumers and Businesses are Reshaping Public Health
Editor's note. In the United States, a primary provider of health care is through employers. "Every corporation is a player in public health," writes John A. Quelch...
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- August 2008
- Supplement
Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch
By: John A. Quelch
Professor John Quelch interviewed Lenovo CMO, Deepak Advani, regarding Lenovo's buy-out of IBM's personal computer business, and Lenovo's marketing strategy leading up to the 2008 Summer Olympics in Beijing, China.
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Keywords:
Advertising;
Leveraged Buyouts;
Brands and Branding;
Marketing Strategy;
Hardware;
Computer Industry;
China
Quelch, John A. "Lenovo Chief Marketing Officer and Senior VP E-Commerce, Deepak Advani, Interviewed by Professor John Quelch." Harvard Business School Video Supplement 509-711, August 2008.
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
review sites for family doctors, pediatricians, heart surgeons, psychiatrists and others involved in health care delivery? There are seven key barriers. Some can be overcome by a cleverly designed website, others are more structural and...
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- 26 Mar 2020
- Research & Ideas
7 Leadership Principles for Managing in the Time of Coronavirus
emotionally but also prudently with respect to the long-term finances of the organization. Whatever you can do to conserve cash is going to be critical, because that’s what’s going to determine whether your employees are going to be paid next week. About the Author...
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- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game....
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by John A. Quelch
- 17 Jan 2008
- Research & Ideas
If Marketing Experts Ran Elections
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.For all the...
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by John A. Quelch
- 17 Oct 2007
- Research & Ideas
Why Global Brands Work
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Ford has finally woken up to...
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- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
scrapping the public exchanges would be unfair and unproductive to public health. John A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard...
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- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so...
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by John Kotter & Lorne A. Whitehead
John A. Hartford
Under John Hartford’s management, A&P became a large integrated business empire. In 1937, he switched A&P to a supermarket operation from its base as a delivery store, which enabled him to offer even lower prices. View Details
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Retail
- 23 May 2018
- News
John A. Paulson, MBA 1980
and Applied Sciences, which is renamed in his honor President, Paulson & Co. Inc. John Paulson’s knack for business was evident early on. At six, he sold Charms candies on the playground in his Queens neighborhood. Buying the candy in...
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Susan Young
- 17 Jun 2016
- Op-Ed
Companies Need to Start Marketing Security to Customers
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by...
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- 24 Jun 2016
- Op-Ed
Why Brexit is a Big Deal
The consequences of yesterday's vote by the British people to leave the European Union will be far-reaching, but there is no reason for global markets to panic. Brexit is a vote against the European Union. Once heralded as the engine of...
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by John Quelch
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. When driving...
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by John Quelch
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
The fight was lost as consumers voted for free information supported by advertising over subscription services. Ironically, online advertising and the commercialization of the Web achieved important goals of the resisters: to preserve the...
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