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- All HBS Web (325)
- Faculty Publications (104)
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- All HBS Web (325)
- Faculty Publications (104)
- 01 Feb 2002
- News
Karen Tumulty Reports on America
action." She contributed "once or twice" to the Harbus and "drove my Management Communication professor nuts - my style clashed with memo writing. When he found out that I actually wrote for a living, he cut me a little slack." Although business training and experience...
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- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this...
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Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
- 05 Jan 2017
- Blog Post
Simple Ways to Take Gender Bias Out of Your Jobs
take the gender bias out of job listings: Simply rewrite them. “Our minds are stubborn beasts that are hard to change, but it’s not hard to de-bias the application process,” says behavioral economist Iris Bohnet, a visiting professor at...
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Keywords:
All Industries
- 06 Jan 2021
- Research & Ideas
Unexpected Exercise Advice for the Super Busy: Ditch the Rigid Routine
co-founder of Humu and a former people analytics manager at Google. Get off the couch, even during a pandemic While routines have helped many people stay productive and support their families during the COVID-19 pandemic, flexibility...
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by Danielle Kost
- 24 Nov 2009
- First Look
First Look: Nov. 24
identification. Download the paper: http://www.imanet.org/pdf/11_09_epstein.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior Authors:Francesca Gino, Lisa Lixin Shu, and Max...
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Martha Lagace
- 01 Jun 1996
- News
Reinventing Marketing
technologically savvy, analytically sophisticated, and expansive in its industry coverage. Within this context, several major initiatives are under way in Marketing. First on the agenda is faculty staffing and development. With several...
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- 17 Jun 2020
- News
Toronto Copes with COVID-19 Via Webinars; Alumni Respond to Pandemic in Philippines
to promote new behaviors and monitor symptoms. They man quarantine control points 24/7 and attend to patients that need to be isolated at village health stations. Many operate without light at night and lose communications when they...
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Margie Kelley
- 01 Mar 2010
- News
Alumni Books
resurgence of interest in promoting value-chain development as a way to add value, lower transaction costs, diversify rural economies, and help increase rural household incomes. Using real examples, mostly from African countries, this book reviews and illustrates a...
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- May 2021
- Article
The Firm Next Door: Using Satellite Images to Study Local Information Advantage
By: Jung Koo Kang, Lorien Stice-Lawrence and Forester Wong
We use novel satellite data that track the number of cars in the parking lots of 92,668 stores for 71 publicly listed U.S. retailers to study the local information advantage of institutional investors. We establish car counts as a timely measure of store-level...
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Keywords:
Satellite Images;
Store-level Performance;
Institutional Investors;
Local Advantage;
Overweighting;
Processing Costs;
Alternative Data;
Big Data;
Emerging Technologies;
Information;
Quality;
Institutional Investing;
Decision Making;
Behavioral Finance;
Analytics and Data Science
Kang, Jung Koo, Lorien Stice-Lawrence, and Forester Wong. "The Firm Next Door: Using Satellite Images to Study Local Information Advantage." Journal of Accounting Research 59, no. 2 (May 2021): 713–750.
- 01 Oct 2001
- News
Calling the Tune: Negotiation as an Improvisational Dance
provide a critical set of analytical and procedural skills." Along with grasping the basics in making a deal — the issues, priorities, similarities, and differences — Valley says it is crucial to consider with whom you are negotiating....
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- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 01 Jun 2014
- News
The Digital Deck
language of business and comprises three 30-hour courses: Business Analytics (created by Jan Hammond), Financial Accounting (by V.G. Narayanan), and Economics for Managers (by Anand). For its inaugural program this June, CORe will target...
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Julia Hanna
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market...
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Keywords:
Decision Trees;
Computational Advertising;
Market Segmentation;
Analytics and Data Science;
E-commerce;
Consumer Behavior;
Marketplace Matching;
Marketing Channels;
Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- Profile
Fangfang Wang
In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang developed a deep understanding of consumer motivations, “what’s...
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- 20 Oct 2016
- News
Smart Moves
provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a consumer brand. We’re a...
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- November 2018
- Article
Global Evidence on Economic Preferences
By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde
This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust...
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Keywords:
Economic Preferences;
Economics;
Behavior;
Surveys;
Analytics and Data Science;
Global Range
Falk, Armin, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman, and Uwe Sunde. "Global Evidence on Economic Preferences." Quarterly Journal of Economics 113, no. 4 (November 2018): 1645–1692.
- 12 Jan 2016
- First Look
January 12, 2016
practice, disciplinary rigor, and successful search for powerful generalizations help explain the lasting impact of their 1965 book, A Behavioral Theory of Labor Negotiations. Central to their argument are three important...
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Carmen Nobel
- 19 Jul 2013
- News
All in Good Time
focused on creating social equity and economic self-sufficiency, Silbert has a simple take on what ties her career together: "I'm a problem solver. I love digging into an issue and the analytical rigor of doing a scan of existing research...
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- August 2013 (Revised August 2014)
- Case
Catalina In the Digital Age
By: Robert J. Dolan and Uma R. Karmarkar
Catalina in the Digital Age considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
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Keywords:
Big Data;
Digital Technologies;
Marketing;
Customer Relationship Management;
Consumer Behavior;
Analytics and Data Science
Dolan, Robert J., and Uma R. Karmarkar. "Catalina In the Digital Age." Harvard Business School Case 514-021, August 2013. (Revised August 2014.)
- 01 Mar 2010
- News
The Meaning of Ramadi
Campbell (MBA '07) Courtesy Donovan Campbell One day in April 2007, my phone started ringing during a customer analytics class at HBS. I kept hitting silence, but the phone kept ringing. Thirteen calls and one very annoyed professor...
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