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All HBS Web
(240)
- People (2)
- News (51)
- Research (141)
- Events (1)
- Multimedia (2)
- Faculty Publications (46)
- 18 Nov 2014
- First Look
First Look: November 18
on sales that is positive for most brands. These results imply that brands seeking to attract multitaskers' attention and dollars must select their advertising copy carefully. Publisher's link:
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
psychological contract between themselves and employers. They work to make a living, but also they aspire to find purpose and meaning in what they do. We in the academy have much intellectual capital to develop to help organizations...
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by Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
alliances are built. By motivations, we mean the conscious values and explicit purposes that initially drive individuals and organizations to explore the possibility of working across sectors. It is vital that each partner have clarity...
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- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
before the Civil War, came of age in a nation in crisis. Whether using pencil, watercolor, or, most famously, oil, Homer addressed the hopes and fears of his fellow Americans and invited his viewers into stories embedded with universal, timeless questions of View Details
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it...
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- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
Section B, year of 1979. I would urge people not to think of retirement as a term at all. Now you are at a stage of life where you have freedom to choose how you will engage your time and energy, your purpose. You have the financial independence to choose the View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk...
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Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
now a dynamic and growing business that attracts the best and the brightest. It is tempting to declare the industry a roaring success. But its purpose is to serve the needs of U.S. households and firms, and by this standard its...
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Sean Silverthorne
- 26 Jul 2011
- First Look
First Look: July 26
estimating the impact of changes in supplier performance on customer demand. Using data from Hugo Boss, a manufacturer of branded apparel, we find increases in supplier reliability to be associated with significant increases in orders...
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Sean Silverthorne
- Web
Print View - Course Catalog
Foley Fall2024 Q1Q2 3.0 Corporate Governance and Boards of Directors General Management, Organizational Behavior Lynn Paine Spring2025 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA (LIFE) Organizational Behavior Leslie Perlow Fall2024 Q1Q2 3.0 Creating View Details
- 12 Jul 2016
- First Look
July 12, 2016
framework is their degree of fungibility: capabilities span a continuum ranging from highly general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the...
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Sean Silverthorne
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael...
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- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed...
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Entrepreneurship;
Business Startups;
Mission and Purpose;
Corporate Strategy;
Customer Focus and Relationships;
Forecasting and Prediction;
Business Plan;
Trends;
Experience and Expertise;
Talent and Talent Management;
Training;
Health;
Selection and Staffing;
Leadership Style;
Leadership Development;
Management Style;
Management Teams;
Brands and Branding;
Organizational Culture;
Organizational Structure;
Motivation and Incentives;
Sports;
Competition;
Diversification;
Expansion;
Value Creation;
Health Industry;
Sports Industry;
Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- 07 Oct 2008
- First Look
First Look: October 7, 2008
trade press. Reasons for the discrepancy are discussed. Download the paper: http://www.hbs.edu/research/pdf/09-044.pdf Taste Heterogeneity, IIA, and the Similarity Critique Authors:Thomas J. Steenburgh and Andrew Ainslie Abstract The View Details
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Martha Lagace
- 21 Oct 2014
- First Look
First Look: October 21
and economic sustainability. The purpose of this chapter is to highlight the roles of multiplier firms and megaprojects in leading change for sustainability around the world, particularly in the context of the built environment....
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Sean Silverthorne
- 01 Dec 2000
- News
Latin America's Decade
total Internet e-commerce activity will range from $5 billion to $8 billion by 2003. The purpose of Leonel Azuela's Quaxar e-consulting service is to bring comprehensive Internet and interactive solutions to Latin American and U.S....
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- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
approach to the presidency. Their insights follow. Real estate rarely a zero-sum game John D. Macomber, Senior lecturer of business administration You have to start by distinguishing between a branding operation that’s supported by other...
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by Christina Pazzanese
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
it far because there’s a lot of air you’re moving around,” he explains. “This is very much a local business.” Consumer preference for plastic and the marketing trend toward rejuvenating a brand with new packaging designs have been pushing...
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- 11 Jul 2005
- Research & Ideas
The New International Style of Management
an expectation that differences will be set aside in order to advance with common purpose toward a larger goal—getting the task at hand done right. Common Ground This convergence among a new generation of international business...
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by Garry Emmons