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- All HBS Web (457)
- Faculty Publications (116)
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- 08 Mar 2016
- First Look
March 8, 2016
while users who are influenced by listings' visual presentation and page position became more likely to click on Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online...
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Sean Silverthorne
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
can make amazingly sophisticated parts. One interesting situation that I wrote a case on was the company Rhythm & Hues, a well-known visual effects (VFX) company. The case question was what circumstances led them to (1) win four...
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- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city government to address...
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Sean Silverthorne
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
Citizens, industrial polluters, and scholars do not usually see eye to eye—but that may change with a new Web site that monitors corporate environmental performance in the United States. According to the university professors who created it, MapEcos (mapecos.org) is a...
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- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service...
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Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
a company’s population health footprint. Examples, statistics, and visuals showcase emerging corporate involvement in public health and underscore the business opportunities available to companies that invest in health. Publisher's link:...
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Sean Silverthorne
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
1979). Counter to this notion, results from six experiments show that lay people adhere more to advice when they think it comes from an algorithm than from a person. People showed this sort of algorithm appreciation when making numeric estimates about a View Details
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Sean Silverthorne
- 16 Jul 2013
- First Look
First Look: July 16
share their resources are a key obstacle to saving. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=45072 Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case By: Lagerstrom, Robert, Carliss Baldwin,...
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Anna Secino
- 02 Feb 2016
- First Look
February 2, 2016
search results and users' decisions about where and how to focus their attention: Users who decide what to click based on listings' relevance became more likely to select paid listings, while users who were influenced by listings' visual...
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Sean Silverthorne
- 10 Mar 2009
- First Look
First Look: March 10, 2009
16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and self-esteem problems. The Dove...
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Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads do this with stunning View Details
- 24 Mar 2015
- First Look
First Look: March 24
users' decisions about where and how to focus their attention: users who decide what to click based on listings' relevance became more likely to select paid listings, while users who are influenced by listings' visual presentation and...
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Sean Silverthorne
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
collaborative filtering with cosine similarity of products, and comparison of different prediction models. Purchase this case:https://hbsp.harvard.edu/product/119024-PDF-ENG Harvard Business School Case 118-107 Data Visualization &...
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Dina Gerdeman
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat...
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Sean Silverthorne
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
modernism in the Western context. Academic and critical discourse around that time began to stress that 20th-century Indian art was an example of Indian modernism, a unique aesthetic tradition that expressed the modern Indian identity by blending traditional Indian...
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by Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
highlighting the work performed by the government of an archetypal town increased trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized...
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Dina Gerdeman
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
improves how users visualize information, receive and follow instructions, and interact with products. AccuVein, for instance, uses AR technology that converts the heat signature of a patient’s veins into an image superimposed on the...
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Carmen Nobel
- 28 Oct 2008
- First Look
First Look: October 28, 2008
important predictor of product performance, product variety, process flexibility and industry evolution. We explore this relationship in the software industry by use of a technique called Design Structure Matrices (DSMs), which allows us to View Details
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Martha Lagace
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
that hedonic learning follows a sequence of stages whose order matters and that the holistic stage is facilitated by attending to experience as a narrative event and by employing visual imagery. The results of this multi-method...
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Dina Gerdeman
- 06 Mar 2018
- First Look
First Look at Research and Ideas, March 6, 2018
archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service requests (e.g., potholes) and efforts by the city...
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Sean Silverthorne