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All HBS Web
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- Faculty Publications (2,211)
- September 1993 (Revised October 1993)
- Supplement
First National City Bank Operating Group (C)
By: John P. Kotter and Andrew P. Burtis
Provides a short summary of John Reed's succession at City Bank from Executive Vice President in 1976 to CEO in 1984.
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Kotter, John P., and Andrew P. Burtis. "First National City Bank Operating Group (C)." Harvard Business School Supplement 494-035, September 1993. (Revised October 1993.)
- August 1993
- Case
Applichem (A) (Abridged)
By: Janice H. Hammond and Gary P. Pisano
Applichem manufactures the same chemical product in four plants, each of which is located in a different country. The company has completed a major study comparing the productivity and performance of these plants. Using the data from the study, students must decide...
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Keywords:
Business or Company Management;
Management Practices and Processes;
Performance Productivity;
Performance Efficiency;
Performance Evaluation;
Strategy;
Judgments;
Factories, Labs, and Plants;
Business Exit or Shutdown;
Chemical Industry
Hammond, Janice H., and Gary P. Pisano. "Applichem (A) (Abridged)." Harvard Business School Case 694-030, August 1993.
- August 1993 (Revised April 1997)
- Case
Southwest Airlines: 1993 (A)
By: James L. Heskett and Roger H. Hallowell
Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture.
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Keywords:
Decisions;
Cost Management;
Profit;
Marketing;
Service Operations;
Organizational Culture;
Corporate Strategy;
Expansion;
Air Transportation Industry;
United States
Heskett, James L., and Roger H. Hallowell. "Southwest Airlines: 1993 (A)." Harvard Business School Case 694-023, August 1993. (Revised April 1997.)
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
By: John A. Quelch
After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use...
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Keywords:
Change Management;
Consumer Behavior;
Distribution Channels;
Brands and Branding;
Innovation and Invention;
Auto Industry;
Rubber Industry;
United States
Quelch, John A. "Goodyear: The Aquatred Launch." Harvard Business School Case 594-106, July 1993. (Revised September 1994.)
- July 1993 (Revised September 1994)
- Case
Millipore New Product Commercialization: A Tale of Two New Products
By: V. Kasturi Rangan and Kevin Bartus
Millipore, the worldwide leader in separations technology, was in the process of launching two key new products: one a liquid chromatography/mass spectrometer and the other a virus separation membrane. The case documents the product development and commercialization...
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Rangan, V. Kasturi, and Kevin Bartus. "Millipore New Product Commercialization: A Tale of Two New Products." Harvard Business School Case 594-010, July 1993. (Revised September 1994.)
- July 1993 (Revised April 1999)
- Case
ABB's Relays Business: Building and Managing a Global Matrix
Describes the development and management of the relays business area (BA) in ABB's global matrix organization. Focuses on three levels of management--corporate, BA, and operating company. Highlights the roles and responsibilities of individuals at each level as ABB...
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Keywords:
Multinational Firms and Management;
Business or Company Management;
Business Strategy;
Organizational Structure;
Managerial Roles;
Management Practices and Processes;
Employees;
Organizational Culture;
Success;
Manufacturing Industry
Bartlett, Christopher A. "ABB's Relays Business: Building and Managing a Global Matrix." Harvard Business School Case 394-016, July 1993. (Revised April 1999.)
- June 1993 (Revised April 1998)
- Case
COMCO Holding AG (B): COMCO Martech
COMCO Martech was a new breed of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a five-year period through tie-ups with small, start-up companies. Whereas a typical COMCO venture provided services to a large German retailer, was...
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Keywords:
Joint Ventures;
Business Startups;
Trade;
Operations;
Environmental Sustainability;
Business or Company Management;
Multinational Firms and Management;
Partners and Partnerships;
Switzerland;
United States;
Europe
Kanter, Rosabeth M. "COMCO Holding AG (B): COMCO Martech." Harvard Business School Case 393-143, June 1993. (Revised April 1998.)
- May 1993 (Revised July 1995)
- Case
Air Miles
By: John A. Quelch
The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets...
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Keywords:
Marketing Strategy;
Service Delivery;
Market Entry and Exit;
Adaptation;
Product Launch;
Service Industry;
Canada;
United Kingdom;
United States
Quelch, John A. "Air Miles." Harvard Business School Case 593-102, May 1993. (Revised July 1995.)
- May 1993 (Revised January 1994)
- Case
Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant
By: Robert H. Hayes
Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the...
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Keywords:
Decision Choices and Conditions;
Production;
Cross-Cultural and Cross-Border Issues;
Emerging Markets;
Problems and Challenges;
Industrial Products Industry;
Mexico;
Alabama
Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)
- May 1993 (Revised October 1995)
- Case
Connor Formed Metal Products
By: Lynda M. Applegate, Donna B. Stoddard and Melinda Conrad
Connor Formed Metal Products was a small, privately owned manufacturer of custom metal springs and stampings. Since becoming president in 1984, Bob Sloss had implemented many changes to the company's organizational structure, management control systems, and information...
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Keywords:
Private Ownership;
Organizational Structure;
Production;
Change;
Governance Controls;
Information Technology;
Manufacturing Industry
Applegate, Lynda M., Donna B. Stoddard, and Melinda Conrad. "Connor Formed Metal Products." Harvard Business School Case 193-003, May 1993. (Revised October 1995.)
- April 1993 (Revised December 2001)
- Case
General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)
By: F. Warren McFarlan and Katherine Seger
Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business.
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Keywords:
Communication Technology;
Business Startups;
Business Plan;
Business Strategy;
Job Cuts and Outsourcing;
Financial Management;
Management Teams;
Communication Strategy;
Organizational Design;
Product Design;
Accounting;
Activity Based Costing and Management;
Computer Industry;
Information Technology Industry
McFarlan, F. Warren, and Katherine Seger. "General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)." Harvard Business School Case 193-145, April 1993. (Revised December 2001.)
- April 1993 (Revised December 1993)
- Case
NEC
By: Marco Iansiti
Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of...
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Keywords:
Product Development;
Product Design;
Innovation and Invention;
Innovation and Management;
Collaborative Innovation and Invention;
Technological Innovation;
Management Analysis, Tools, and Techniques;
Information Technology;
Factories, Labs, and Plants;
Information Technology Industry
Iansiti, Marco. "NEC." Harvard Business School Case 693-095, April 1993. (Revised December 1993.)
- March 1993
- Case
Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)
By: Roy D. Shapiro and Marie-Therese M. Flaherty
Details the evolution of a value-creating supplier-buyer partnership. Describes the buyer's (Liz Claiborne) manufacturing and marketing strategy, and details the workings of the firm's relationship with an important Taiwanese supplier of piece goods (Ruentex Industries...
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Keywords:
Marketing Strategy;
Order Taking and Fulfillment;
Production;
Supply Chain Management;
Alliances;
Value Creation;
Manufacturing Industry
Shapiro, Roy D., and Marie-Therese M. Flaherty. "Liz Claiborne, Inc. and Ruentex Industries, Ltd. (Abridged)." Harvard Business School Case 693-098, March 1993.
- March 1993 (Revised May 2009)
- Case
CF MotorFreight in 1992
By: David B. Yoffie
In June 1992, CFMF management finds that despite a number-two ranking nationwide among long-haul carriers, two smaller rivals are far more profitable for the year-ended 1991. Management confronts the issue of encroaching competition from the country's smaller regional...
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Keywords:
Labor Unions;
Business or Company Management;
Distribution;
Competition;
Consolidation;
Truck Transportation
Yoffie, David B. "CF MotorFreight in 1992." Harvard Business School Case 793-100, March 1993. (Revised May 2009.)
- March 1993 (Revised April 1995)
- Case
IBM After-Sales Service
IBM has established a service delivery system to provide service and maintenance parts for its installed base of computers. The case outlines the competitive pressures IBM faces from alternative providers of maintenance services (e.g. other OEMs, third-party...
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Keywords:
Service Delivery;
Service Operations;
Supply Chain;
Supply Chain Management;
Logistics;
Operations;
Distribution;
Customer Focus and Relationships;
Competitive Strategy;
Computer Industry
Hammond, Janice H. "IBM After-Sales Service." Harvard Business School Case 693-001, March 1993. (Revised April 1995.)
- February 1993 (Revised September 1994)
- Case
Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction
By: Frank V. Cespedes and Marie Bell
The marketing manager for the Imaging Systems business unit (ISY) at Hewlett-Packard Medical Products Group is considering channel strategy and channel management issues raised by the upcoming introduction of a new cardiac imaging product. Product marketing's plans...
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Keywords:
Marketing Channels;
Product Marketing;
Product Launch;
Market Entry and Exit;
Distribution Channels;
Sales;
Competitive Strategy
Cespedes, Frank V., and Marie Bell. "Hewlett-Packard Imaging Systems Division: Sonos 100 C/F Introduction." Harvard Business School Case 593-080, February 1993. (Revised September 1994.)
- 1993
- Book
Managing New Product and Process Development: Text and Cases
By: K. B. Clark and S. C. Wheelwright
Clark, K. B., and S. C. Wheelwright. Managing New Product and Process Development: Text and Cases. NY: Free Press, 1993.
- 1989
- Chapter
Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry
By: Gary P. Pisano and Paul Mang
Keywords:
Product Development;
Innovation Strategy;
Knowledge Management;
Industry Structures;
Biotechnology Industry
Pisano, Gary P., and Paul Mang. "Collaborative Product Development and the Market for Know-How: Strategies and Structures in the Biotechnology Industry." In Research on Technological Innovation, Management, and Policy. Vol. 4, edited by Richard S. Rosenbloom and Robert A. Burgelman. Greenwich, CT: JAI Press, 1989.
- December 1992 (Revised October 1993)
- Case
BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself
By: Stephen A. Greyser and Wendy Smith Schille
Tracks changes in the luxury auto market during the 1980s and early 1990s. Shifts in target consumer behavior--particularly the yuppie lifestyle--serve as the basis for manufacturer modifications of product line, positioning, and advertising. The climax of the case is...
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Keywords:
Advertising;
Change Management;
Transformation;
Brands and Branding;
Product Positioning;
Production;
Luxury;
Segmentation;
Auto Industry
Greyser, Stephen A., and Wendy Smith Schille. "BMW: The Ultimate Driving Machine Seeks to De-Yuppify Itself." Harvard Business School Case 593-046, December 1992. (Revised October 1993.)
- November 1992
- Background Note
Note on Service Mapping
By: James L. Heskett
Illustrates a simple technique for diagramming operations flows in service companies. Can be used to help structure analysis and discussion of cases involving sequenced operations.
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Keywords:
Management Analysis, Tools, and Techniques;
Operations;
Business Processes;
Organizational Structure;
Service Industry
Heskett, James L. "Note on Service Mapping." Harvard Business School Background Note 693-065, November 1992.