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Show Results For
-
All HBS Web
(6,472)
- People (10)
- News (943)
- Research (4,696)
- Events (31)
- Multimedia (16)
- Faculty Publications (3,098)
- November 2022 (Revised March 2024)
- Case
Replika AI: Monetizing a Chatbot
By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in...
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Keywords:
Mental Health;
Subscriber Models;
TAM;
Monetization Strategy;
Marketing Strategy;
Product Marketing;
AI and Machine Learning;
Applications and Software;
Product Positioning;
Health Disorders;
Technology Industry
De Freitas, Julian, and Nicole Tempest Keller. "Replika AI: Monetizing a Chatbot." Harvard Business School Case 523-016, November 2022. (Revised March 2024.)
- March 2017 (Revised July 2019)
- Case
Interline Brands: Don't Stop Believing
By: Nori Gerardo Lietz and Ricardo Andrade
Interline Brands, a leading distributor of residential housing maintenance and repair parts and equipment in the U.S., had just held its November 2014 board meeting. The meeting had been productive but not without some soul searching for both the company’s management...
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Keywords:
Private Equity Exit;
Consumer Goods;
IPO;
Private Equity;
Initial Public Offering;
Decision Choices and Conditions
Lietz, Nori Gerardo, and Ricardo Andrade. "Interline Brands: Don't Stop Believing." Harvard Business School Case 217-061, March 2017. (Revised July 2019.)
- April 1995 (Revised April 1995)
- Case
Home Shopping Network, Inc. (Abridged)
By: Timothy A. Luehrman
Home Shopping Network invented the video home shopping industry. It had immediate success in both the product and capital markets, which quickly drew imitators. This case describes the situation as of January 1986, when the company must decide how to sustain successes...
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Keywords:
Capital Markets;
Financing and Loans;
Supply and Industry;
Product;
Strategy;
Competition;
Valuation;
Telecommunications Industry
Luehrman, Timothy A. "Home Shopping Network, Inc. (Abridged)." Harvard Business School Case 295-135, April 1995. (Revised April 1995.)
- September 2010 (Revised December 2011)
- Case
WildChina: Taking the Road Less Traveled
By: Mukti Khaire, Daniel Isenberg, Victoria Song and Shirley Spence
This case deals with supplier difficulties faced by WildChina—a travel service provider in China. WildChina is a classic case of a company that is trying to bring a local, within-country product to a market outside the country (in this case, travelers to China from...
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Keywords:
Business Model;
Business Startups;
Customer Focus and Relationships;
Local Range;
Globalized Markets and Industries;
Supply Chain Management;
Conflict Management;
Travel Industry;
China
Khaire, Mukti, Daniel Isenberg, Victoria Song, and Shirley Spence. "WildChina: Taking the Road Less Traveled." Harvard Business School Case 811-019, September 2010. (Revised December 2011.)
- March 2003
- Background Note
Managing a Customer Relationship Over Time
By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers.
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- June 2011 (Revised September 2011)
- Case
Exchange-Traded Funds at Vanguard (A)
By: Robert C. Pozen and Steven Vickers
Vanguard Group management, led by CEO John Brennan, was considering whether to launch exchange-traded funds (ETFs) in early 2000. ETFs, first created in the early 1990s, combined aspects of traditional mutual funds and closed-end funds. The US ETF industry had reached...
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Keywords:
Investment Funds;
Managerial Roles;
Growth and Development Strategy;
Experience and Expertise;
Market Entry and Exit;
Network Effects;
Profit;
Business and Shareholder Relations;
Product Launch;
Asset Management;
Distribution Channels;
Ownership;
Financial Services Industry;
United States
Pozen, Robert C., and Steven Vickers. "Exchange-Traded Funds at Vanguard (A)." Harvard Business School Case 311-134, June 2011. (Revised September 2011.)
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
of a black-owned beauty startup and the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the black community. Students learn approaches to View Details
Keywords:
Dina Gerdeman
- 28 Apr 2009
- First Look
First Look: April 28, 2009
against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case:...
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Keywords:
Martha Lagace
- June 2018
- Case
The Grommet in 2018
By: Lynda M. Applegate, Karen Gordon Mills and Lena Goldberg
The Grommet, an online product launch platform, was at the brink of scaling its business. The Grommet's daily launch and sale of innovative consumer products, using personal videos created by product makers, had led to its initial success. In 2014, the company launched...
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Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity...
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- 2018
- Chapter
The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century
By: Nicholas Bagley, Benjamin Berger, Amitabh Chandra, Craig Garthwaite and Ariel Dora Stern
On the 35th anniversary of the adoption of the Orphan Drug Act (ODA), we describe the enormous changes in the markets for therapies for rare diseases that have emerged over recent decades. The most prominent example is the fact that the profit-maximizing price of new...
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Keywords:
Health Care and Treatment;
Laws and Statutes;
Research and Development;
Investment;
Markets;
Monopoly
Bagley, Nicholas, Benjamin Berger, Amitabh Chandra, Craig Garthwaite, and Ariel Dora Stern. "The Orphan Drug Act at 35: Observations and an Outlook for the Twenty-First Century." Chap. 4 in Innovation Policy and the Economy, Volume 19, edited by Josh Lerner and Scott Stern, 97–137. University of Chicago Press, 2018.
- Research Summary
Current Research
I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details
- 19 Oct 2010
- First Look
First Look: October 19, 2010
CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its...
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Keywords:
Sean Silverthorne
- 2023
- Working Paper
Managing Remote Work Quality: Evidence from Management Systems Standards Auditing
By: Ashley Palmarozzo and Michael W. Toffel
Remote work has become more common, providing operational flexibility and productivity benefits, but questions remain about whether and how it affects quality. This study investigates the quality effects of remote work in a diagnostic service context in which remote...
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Keywords:
Audit;
Auditing;
Remote Work;
Compliance;
Assessment;
Environment;
Management Systems;
Quality Management;
Quality Management System;
Quality;
Operations;
Supply Chain Management;
Environmental Management;
Safety
Palmarozzo, Ashley, and Michael W. Toffel. "Managing Remote Work Quality: Evidence from Management Systems Standards Auditing." Harvard Business School Working Paper, No. 24-002, July 2023.
- August 2008 (Revised June 2012)
- Case
Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy
By: Luis M. Viceira and Helen Tung
In early July of 2008, William (Bill) Jacques, Chief Investment Officer at Martingale Asset Management, a quantitative value-oriented investment manager in Boston, Massachusetts, was busy preparing for an upcoming meeting with the group that made new product decisions...
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Keywords:
Volatility;
Asset Management;
Stocks;
Financial Strategy;
Investment Funds;
Product Development
Viceira, Luis M., and Helen Tung. "Martingale Asset Management LP in 2008, 130/30 Funds, and a Low-Volatility Strategy." Harvard Business School Case 209-047, August 2008. (Revised June 2012.)
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- October 1998 (Revised November 1999)
- Case
Chantal Cookware Corp.
By: H. Kent Bowen, Paul W. Marshall and Stephanie Dodson
Chantal Cookware is a small, private company with a 15-year record of success in the design, assembly, and sale of high-end cookware. It experiences serious setbacks when consumers' tastes shift from colorful enamel-on-steel products to commercial-style cookware....
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Keywords:
Consumer Behavior;
Strategic Planning;
Market Entry and Exit;
Product Positioning;
Trends;
Manufacturing Industry
Bowen, H. Kent, Paul W. Marshall, and Stephanie Dodson. "Chantal Cookware Corp." Harvard Business School Case 699-023, October 1998. (Revised November 1999.)
- Article
The Functional Alibi
By: Anat Keinan, Ran Kivetz and Oded Netzer
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi, justifying the indulgent purchase and reducing indulgence guilt. We...
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Keinan, Anat, Ran Kivetz, and Oded Netzer. "The Functional Alibi." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 479–496. (Lead Article.)
- June 2003 (Revised March 2006)
- Case
Modi-Revlon
By: Rohit Deshpande and Seth Schulman
The head of the Indian subsidiary of cosmetics firm Revlon faces a crucial turnaround situation for the company. After a high-profile product launch, sales were very disappointing and Revlon was trying to decide whether it should pull out of India. The Indian majority...
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Keywords:
Business Subsidiaries;
Marketing Strategy;
Product Launch;
Product Design;
Value Creation;
India
Deshpande, Rohit, and Seth Schulman. "Modi-Revlon." Harvard Business School Case 503-104, June 2003. (Revised March 2006.)
- September 2014 (Revised March 2022)
- Case
Samuel Colt: An American Gun Maker
By: Tom Nicholas and Casey Verkamp
Samuel Colt not only perfected and patented the technology for a gun that could fire multiple times without reloading, but he also developed and applied early principles of mass production more completely than anyone had done before. Until the nineteenth century,...
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Keywords:
Technological Innovation;
Product Positioning;
Machinery and Machining;
Production;
Independent Innovation and Invention;
Manufacturing Industry;
United States
Nicholas, Tom, and Casey Verkamp. "Samuel Colt: An American Gun Maker." Harvard Business School Case 815-061, September 2014. (Revised March 2022.)