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Show Results For
-
All HBS Web
(6,472)
- People (10)
- News (943)
- Research (4,696)
- Events (31)
- Multimedia (16)
- Faculty Publications (3,098)
- October 2016 (Revised February 2020)
- Case
Dwayne 'The Rock' Johnson
By: Anita Elberse
In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television...
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Keywords:
Entertainment;
Film;
Motion Picutres;
Superstar;
Innovation;
Creative Industries;
Talent;
General Management;
Celebrities;
Management;
Information Technology;
Strategy;
Talent and Talent Management;
Creativity;
Marketing;
Personal Development and Career;
Film Entertainment;
Innovation and Invention;
Digital Strategy;
Entertainment and Recreation Industry;
Motion Pictures and Video Industry
Elberse, Anita. "Dwayne 'The Rock' Johnson." Harvard Business School Case 517-059, October 2016. (Revised February 2020.)
- October 1998 (Revised December 2001)
- Case
Procter & Gamble: Always Russia
P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to...
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Arnold, David J. "Procter & Gamble: Always Russia." Harvard Business School Case 599-050, October 1998. (Revised December 2001.)
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
products arise from strong insight, gut feel and imagination. Bad ideas, lousy products or services can be avoided by serious market research." Andy Robin pointed out that in...
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- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (F)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (F)." Harvard Business School Exercise 596-044, August 1995. (Revised January 1997.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (D)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g.,...
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Keywords:
Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (D)." Harvard Business School Exercise 596-042, August 1995. (Revised January 1997.)
- 19 Oct 2010
- First Look
First Look: October 19, 2010
CEO of Ganeden Biotech, a small firm with several viable probiotic products but limited resources, must decide what markets to invest in and what intellectual property strategies will best serve its...
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Keywords:
Sean Silverthorne
- 18 Sep 2008
- Working Paper Summaries
The Internalization of Advertising Services: An Inter-Industry Analysis
- April 2008
- Case
Chunghwa Telecom Co., Ltd. (A)
By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman...
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Keywords:
Entrepreneurship;
Governing Rules, Regulations, and Reforms;
Employee Relationship Management;
Leading Change;
Organizational Change and Adaptation;
Privatization;
Competition;
Telecommunications Industry;
Taiwan
Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (A)." Harvard Business School Case 808-137, April 2008.
- January 2008
- Case
Lenovo: Building A Global Brand (Multimedia case)
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (Multimedia case)." Harvard Business School Multimedia/Video Case 508-703, January 2008.
- November 1983 (Revised December 1984)
- Case
Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies
Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;...
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Bonoma, Thomas V. Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies. Harvard Business School Case 584-043, November 1983. (Revised December 1984.)
- Article
The Functional Alibi
By: Anat Keinan, Ran Kivetz and Oded Netzer
Spending money on hedonic luxuries often seems wasteful, irrational, and even immoral. We propose that adding a small utilitarian feature to a luxury product can serve as a functional alibi, justifying the indulgent purchase and reducing indulgence guilt. We...
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Keinan, Anat, Ran Kivetz, and Oded Netzer. "The Functional Alibi." Special Issue on the Science of Hedonistic Consumption. Journal of the Association for Consumer Research 1, no. 4 (October 2016): 479–496. (Lead Article.)
- April 2016
- Supplement
Jean-Claude Biver: The Reemergence of the Swiss Watch Industry
By: Ryan Raffaelli
Video supplement for Ryan Raffaelli's "Jean-Claude Biver" suite of teaching products
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Keywords:
Re-emergence;
Passion;
Leading Change;
Emerging Markets;
Apparel and Accessories Industry;
Switzerland
Raffaelli, Ryan. "Jean-Claude Biver: The Reemergence of the Swiss Watch Industry." Harvard Business School Multimedia/Video Supplement 416-703, April 2016.
- November 2004
- Case
Innocent Drinks
By: William A. Sahlman and Dan Heath
The three founders of a London-based, start-up smoothie company must decide between three growth options: expansion of the existing product line into Europe, extension of the brand into other product categories, or continued organic growth within the United Kingdom.
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Keywords:
Growth Management;
Expansion;
Business Growth and Maturation;
Industry Growth;
Corporate Entrepreneurship;
Corporate Finance;
Brands and Branding;
Food and Beverage Industry;
United Kingdom;
Europe
Sahlman, William A., and Dan Heath. "Innocent Drinks." Harvard Business School Case 805-031, November 2004.
- March 2020 (Revised July 2022)
- Case
Levi Strauss (A): A Pioneer Lost in the Wilderness
By: Joshua Margolis, Ashish Nanda, Margaret Cross, Imran Manji and Bismah Rahmat
In 2011, newly appointed CEO Chip Bergh needed to urgently turn around the iconic but floundering denim apparel firm, Levi Strauss & Co. (LS&Co.) Famous for its blue jeans, LS&Co. had suffered a decline in revenue of 29% from $6.8 billion in 1997 to $4.8 billion in...
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- May 1994
- Background Note
Reorienting Channels of Distribution
Traditionally, distribution channels have been viewed as vertical marketing systems where responsibility was transferred from one layer to the next, like passing a baton in a relay race. Distribution channels in the future are likely to look more like horizontal...
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Keywords:
Distribution Channels;
Customers;
Supply and Industry;
Alliances;
Performance Efficiency;
Performance Effectiveness;
Change;
Distribution Industry
Rangan, V. Kasturi. "Reorienting Channels of Distribution." Harvard Business School Background Note 594-118, May 1994.
Christina M. Wallace
A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- March 2016
- Teaching Note
Catalina in the Digital Age
By: Uma R. Karmarkar and Robert J. Dolan
"Catalina in the Digital Age" considers how a company with a dominant market position should evolve its established product lines given the rise of novel digital technologies. Since its founding in 1983, Catalina had enjoyed a distinct position in the world of consumer...
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- September 2014 (Revised March 2022)
- Case
Samuel Colt: An American Gun Maker
By: Tom Nicholas and Casey Verkamp
Samuel Colt not only perfected and patented the technology for a gun that could fire multiple times without reloading, but he also developed and applied early principles of mass production more completely than anyone had done before. Until the nineteenth century,...
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Keywords:
Technological Innovation;
Product Positioning;
Machinery and Machining;
Production;
Independent Innovation and Invention;
Manufacturing Industry;
United States
Nicholas, Tom, and Casey Verkamp. "Samuel Colt: An American Gun Maker." Harvard Business School Case 815-061, September 2014. (Revised March 2022.)
- 24 Aug 2015
- Working Paper Summaries