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All HBS Web
(519)
- News (73)
- Research (414)
- Multimedia (1)
- Faculty Publications (357)
- 01 Mar 2009
- News
Your Taxi Is Waiting
particularly business travelers, will appreciate the efficiency of this scenario. But can “air taxis” really take off in the current economic climate? Will companies economize by placing an even greater value on executives’ time and book flights with companies like...
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- July 1996 (Revised January 1997)
- Case
Northwest Airlines: Strategic Alliance and Strategic Position--May 1996
By: Leonard A. Schlesinger and Davis Dyer
Describes the strategic position of Northwest Airlines in 1996 and discusses its financial rebound and changes and improvements since the 1993 restructuring agreement. Describes the company's new strategy and its management of principal strategic assets, focusing at...
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Keywords:
Air Transportation;
Restructuring;
Alliances;
Competitive Strategy;
Government Administration;
Cooperation;
Business Strategy;
Air Transportation Industry;
United States;
Netherlands
Schlesinger, Leonard A., and Davis Dyer. "Northwest Airlines: Strategic Alliance and Strategic Position--May 1996." Harvard Business School Case 897-034, July 1996. (Revised January 1997.)
- December 2010 (Revised March 2015)
- Case
The Wright Brothers and Their Flying Machines
By: Tom Nicholas and David Chen
Wilbur (1867-1912) and Orville (1871-1948) Wright were fascinated by the mystery of flight and they built on the ideas of prominent earlier figures such as Octave Chanute (1832-1910) the French-born American who was influential in fostering the free exchange of ideas...
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Keywords:
Entrepreneurship;
Business History;
Technological Innovation;
Patents;
Knowledge Sharing;
Air Transportation;
Air Transportation Industry;
Europe;
United States
Nicholas, Tom, and David Chen. "The Wright Brothers and Their Flying Machines." Harvard Business School Case 811-034, December 2010. (Revised March 2015.)
- April 2014 (Revised March 2015)
- Case
GE and the Industrial Internet
By: Karim R. Lakhani, Marco Iansiti and Kerry Herman
CEO Jeff Immelt considers whether GE is moving fast enough on its new Industrial Internet initiative. The undertaking includes building out an Industrial Internet, connecting machines and devices, collecting their data and operations, and providing services to clients...
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Keywords:
Technology;
Operations Management;
Strategy;
Big Data;
Business Analysis;
Corporate Strategy;
Digital Technology;
Digital Innovation;
General Management;
General Strategy;
Global Competitiveness;
Global Strategy;
Innovation;
Innovation And Management;
Industrial Internet;
GE;
Innovation and Invention;
Information Technology;
Analytics and Data Science;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
Air Transportation Industry;
North and Central America;
Asia;
Europe;
Middle East;
Latin America
Lakhani, Karim R., Marco Iansiti, and Kerry Herman. "GE and the Industrial Internet." Harvard Business School Case 614-032, April 2014. (Revised March 2015.)
- January 2016 (Revised March 2016)
- Case
HNA Group: Global Excellence with Chinese Characteristics
By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had...
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Keywords:
China;
Aviation And Aerospace;
Airline Industry;
Airlines;
Globalization;
Corporate Culture;
Cross-Cultural and Cross-Border Issues;
Global Strategy;
Globalized Markets and Industries;
Growth and Development;
Air Transportation;
Air Transportation Industry;
China
Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
- August 2011 (Revised August 2012)
- Case
JetBlue Airways: Deicing at Logan Airport
By: Douglas Fearing and Robert S. Huckman
The case explores a deicing capacity expansion decision made by JetBlue at Boston Logan International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial...
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Keywords:
Operational Disruptions;
Strategic Planning;
Disruption;
Cost vs Benefits;
Air Transportation;
Service Operations;
Logistics;
Operations;
Air Transportation Industry;
Boston
Fearing, Douglas, and Robert S. Huckman. "JetBlue Airways: Deicing at Logan Airport." Harvard Business School Case 612-028, August 2011. (Revised August 2012.)
- May 2005 (Revised February 2007)
- Case
HNA Group: "A Miracle in Civil Aviation"
By: Cynthia A. Montgomery and Carole Winkler
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned...
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Keywords:
Growth Management;
Air Transportation;
Business Growth and Maturation;
Competitive Advantage;
Emerging Markets;
Business Startups;
Air Transportation Industry;
China
Montgomery, Cynthia A., and Carole Winkler. HNA Group: "A Miracle in Civil Aviation". Harvard Business School Case 705-426, May 2005. (Revised February 2007.)
- 08 May 2014
- News
The Sky's the Limit
help each other out. There's mentoring, being a sounding board, getting another woman's perspective," she says. "I've met some incredible women who are inspirational to me." She recalled how one fellow female flier, an Air Force officer,...
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- October 2019 (Revised June 2020)
- Supplement
Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes the October 2018 and March 2019 crashes of Boeing MAX 8 jets, which together killed over 300 passengers. The planes involved in both crashes shared a problem with a software system called MCAS, which Boeing had revamped at the last minute prior to...
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Keywords:
Airbus;
Boeing;
Product Development;
Product Design;
Air Transportation;
Projects;
Competition;
Safety;
Failure;
Air Transportation Industry;
Air Transportation Industry;
United States;
Europe
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (M): MAX 8 Disasters (July 2019)." Harvard Business School Supplement 720-388, October 2019. (Revised June 2020.)
- October 2019
- Supplement
Airbus vs. Boeing (K): New Partnerships (2018)
By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus’ partnership with the Montreal-based aircraft manufacturer Bombardier beginning in 2017. The two companies partnered on the C Series of aircraft (later named the A220 Family), which consisted of small aircraft with 100–150 seats. The case...
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Keywords:
Product Development;
Air Transportation;
Projects;
Competition;
Partners and Partnerships;
Joint Ventures;
Air Transportation Industry;
Air Transportation Industry;
United States;
Europe;
Canada;
Brazil
Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (K): New Partnerships (2018)." Harvard Business School Supplement 720-386, October 2019.
- 01 Jun 2014
- News
Ready for Takeoff
vacant. "The country stops. The days that Brazil plays, it will be a national holiday," Sender says. This year, though, Sender won't have much time to celebrate. As CEO of TAM Airlines, Brazil's largest, she'll be managing operations at what will likely be the busiest...
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- November 2013 (Revised January 2015)
- Case
Restructuring JAL
By: Malcolm Baker, Adi Sunderam, Nobuo Sato and Akiko Kanno
Hideo Seto, the recently appointed chairman of the investment committee of the Enterprise Turnaround Initiative Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructuring. The...
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Keywords:
Bankruptcy;
Costs Of Financial Distress;
Cost vs Benefits;
Air Transportation;
Restructuring;
Capital Structure;
Insolvency and Bankruptcy;
Air Transportation Industry;
Japan;
United States
Baker, Malcolm, Adi Sunderam, Nobuo Sato, and Akiko Kanno. "Restructuring JAL." Harvard Business School Case 214-055, November 2013. (Revised January 2015.)
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
more than fivefold over 2021 and 2022. Graph showing forty-foot equivalent (FEU) container prices on various routes increasing in 2021 and falling in late 2022. Source: Freightos Maersk’s decarbonization strategy While many consumers and businesses struggled with...
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- March 2011
- Case
Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life
By: Janet J. Kraus and Shirley Spence
In April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the bring of liquidation. For founder, sole owner and chairman Padraig O'Ceidigh, the airline has been a personal as well as business passion. The case provides a...
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Keywords:
Natural Disasters;
Crisis Management;
Air Transportation;
Entrepreneurship;
Management Teams;
Business or Company Management;
Success;
Decision Making;
Air Transportation Industry;
Republic of Ireland
Kraus, Janet J., and Shirley Spence. "Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life." Harvard Business School Case 811-072, March 2011.
- 01 Mar 2006
- News
Another First
DESJARDINS: Heads Air Force Academy. PHOTO BY DAVID BITTON/COLORADO SPRINGS GAZETTE Brig. Gen. Susan Y. Desjardins (TGMP 14, 2004), a veteran cargo- and refueling-plane pilot and commander, became the first female commandant of cadets,...
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- October 1988
- Background Note
Note on Airline Reservations Systems (Revised), Part II
By: F. Warren McFarlan and Duncan G. Copeland
McFarlan, F. Warren, and Duncan G. Copeland. "Note on Airline Reservations Systems (Revised), Part II." Harvard Business School Background Note 189-099, October 1988.
- 2021
- Working Paper
Accounting for Product Impact in the Airlines Industry
By: George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Aviation;
Product Design;
Product Positioning;
Society;
Product;
Environmental Sustainability;
Measurement and Metrics;
Framework;
Corporate Social Responsibility and Impact;
Air Transportation;
Air Transportation Industry
Serafeim, George, and Katie Trinh. "Accounting for Product Impact in the Airlines Industry." Harvard Business School Working Paper, No. 21-066, November 2020. (Revised February 2021.)
- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
arrival rate into a congested airport; in an AFP, the FAA uses the same approach to adjust the amount of traffic flying into congested airspace. These two tools account for approximately 30 percent of all air View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
quickly to produce and air new advertising creative that tapped into the rapidly changing zeitgeist. The result, the Retail Heroes campaign, featured CEO McMillon Zooming in remotely from home to thank the one million Walmart front line...
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Keywords:
by Jill Avery and Richard Edelman
- March 2011
- Supplement
Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened
By: Janet J. Kraus and Shirley Spence
Provides an epilogue to the problem posed in the companion case: what to do in the face of potential liquidation?
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Keywords:
Natural Disasters;
Crisis Management;
Air Transportation;
Entrepreneurship;
Management Teams;
Business or Company Management;
Success;
Decision Making;
Air Transportation Industry;
Republic of Ireland
Kraus, Janet J., and Shirley Spence. "Padraig O'Ceidigh and Aer Arann: Building a Business in the Context of a Life - What Happened." Harvard Business School Supplement 811-090, March 2011.