Filter Results
:
(634)
Show Results For
-
All HBS Web
(2,081)
- Faculty Publications (634)
Show Results For
-
All HBS Web
(2,081)
- Faculty Publications (634)
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution...
View Details
Keywords:
Digital Marketing;
Crowdsourcing;
CRM;
Startup;
Direct-to-consumer;
DTC;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Customer Relationship Management;
Venture Capital;
Business Startups;
Entrepreneurship;
Social Media;
Beauty and Cosmetics Industry;
United States
- April 2020
- Teaching Note
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing...
View Details
- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer...
View Details
Keywords:
Online Marketplace;
Automobiles;
Customer Base;
Internet and the Web;
Growth and Development Strategy;
Business Model;
Financing and Loans;
E-commerce;
Digital Platforms;
Digital Marketing;
Auto Industry;
Retail Industry;
India;
Mumbai
Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
- March 2020
- Case
Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
By: Ayelet Israeli, Danilo Tauro and Sarah Gulick
This case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and...
View Details
Keywords:
Digital Marketing;
Insolvency and Bankruptcy;
Mergers and Acquisitions;
Applications and Software;
Internet and the Web;
Competition;
Marketing;
Advertising Industry;
Web Services Industry;
United States;
Europe
Israeli, Ayelet, Danilo Tauro, and Sarah Gulick. "Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire." Harvard Business School Case 520-087, March 2020.
- March 2020
- Case
Thingtesting: Launching a Brand Discovery and Testing Digital Community
By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander...
View Details
Keywords:
Influencer Marketing;
Monetization;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Influencers;
Influencer;
Direct-to-consumer;
Marketing;
Brands and Branding;
Marketing Strategy;
Venture Capital;
Entrepreneurship;
Marketing Communications;
Consumer Products Industry;
Financial Services Industry;
Advertising Industry;
London;
United Kingdom;
United States;
Europe;
North America
Israeli, Ayelet, and Jill Avery. "Thingtesting: Launching a Brand Discovery and Testing Digital Community." Harvard Business School Case 520-086, March 2020.
- March 2020 (Revised January 2022)
- Case
Michelin: Building a Digital Service Platform
By: Sunil Gupta and Christian Godwin
Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the...
View Details
Keywords:
Change;
Transformation;
Customer Focus and Relationships;
Decision Making;
Leading Change;
Growth and Development;
Strategy;
Digital Platforms;
Internet and the Web;
Auto Industry;
Travel Industry;
Transportation Industry;
United States;
France
Gupta, Sunil, and Christian Godwin. "Michelin: Building a Digital Service Platform." Harvard Business School Case 520-061, March 2020. (Revised January 2022.)
- March–April 2020
- Article
Pricing Policies that Protect your Brand
By: Ayelet Israeli and Eugene F. Zelek Jr.
When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing...
View Details
Israeli, Ayelet, and Eugene F. Zelek Jr. "Pricing Policies that Protect your Brand." Harvard Business Review 98, no. 2 (March–April 2020): 76–83.
- February 2020
- Supplement
Indigo Agriculture: Harnessing Nature
By: Michael W. Toffel and James Barnett
Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct...
View Details
Keywords:
Operations;
Supply Chain;
Social Enterprise;
Product Development;
Distribution Channels;
Business Strategy;
Digital Platforms;
Environmental Sustainability;
Science-Based Business;
Climate Change;
Agriculture and Agribusiness Industry;
Green Technology Industry;
United States;
Massachusetts
- February 2020 (Revised June 2020)
- Background Note
China Commerce 2020
By: William R. Kerr, Daniel O'Connor and Nathaniel Schwalb
China's digital commerce platforms engage billions of consumers daily across a number of routine tasks from banking, retail purchases, travel, gaming, payments, and more. These platforms are the most sophisticated/informed and highest performing/capable in the world....
View Details
Keywords:
Platforms;
Strategy;
Leadership;
E-commerce;
Digital Platforms;
Retail Industry;
Technology Industry;
Consumer Products Industry;
China
Kerr, William R., Daniel O'Connor, and Nathaniel Schwalb. "China Commerce 2020." Harvard Business School Background Note 820-014, February 2020. (Revised June 2020.)
- February 2020
- Case
Klöckner & Co: Steeling for a Digital World
By: Scott Duke Kominers and Carin-Isabel Knoop
Hoping to get ahead of potential digital disruption at Klöckner & Co.—one of the world’s largest steel and metal distributors—CEO Gisbert Rühl set up both kloeckner.i (KCI), an internal transformation arm, and XOM Materials (XOM), an independent industry platform. KCI...
View Details
Keywords:
Corporate Entrepreneurship;
Market Design;
Digital Platforms;
Markets;
Industry Structures;
Supply and Industry;
Technology Adoption;
Transformation;
Digital Transformation;
Steel Industry;
Information Technology Industry;
Europe;
Germany
Kominers, Scott Duke, and Carin-Isabel Knoop. "Klöckner & Co: Steeling for a Digital World." Harvard Business School Case 820-035, February 2020.
- February 2020
- Technical Note
Talent Management and the Future of Work
By: William R. Kerr and Gorick Ng
The nature of work is changing—and it is changing rapidly. Few days go by without industry giants such as Amazon and AT&T announcing plans to invest billions of dollars towards retraining nearly half of their respective workforces for jobs of the future. What changes...
View Details
Keywords:
Human Resource Management;
Human Capital Development;
Human Resource Practices;
Talent;
Talent Acquisition;
Talent Development;
Talent Development And Retention;
Talent Management;
Talent Retention;
Labor Flows;
Labor Management;
Labor Market;
Strategy Development;
Strategy Management;
Strategy Execution;
Strategy And Execution;
Strategic Change;
Transformations;
Organization;
Organization Alignment;
Organization Design;
Organizational Adaptation;
Organizational Effectiveness;
Management Challenges;
Management Of Business And Political Risk;
Change Leadership;
Future Of Work;
Future;
Skills Gap;
Skills Development;
Skills;
Offshoring And Outsourcing;
Investment;
Capital Allocation;
Work;
Work Culture;
Work Force Management;
Work/life Balance;
Work/family Balance;
Work-family Boundary Management;
Workers;
Worker Productivity;
Worker Performance;
Work Engagement;
Work Environment;
Work Environments;
Productivity;
Organization Culture;
Soft Skills;
Technology Management;
Technological Change;
Technological Change: Choices And Consequences;
Technology Diffusion;
Disruptive Technology;
Global Business;
Global;
Workplace;
Workplace Context;
Workplace Culture;
Workplace Wellness;
Collaboration;
Competencies;
Productivity Gains;
Digital;
Digital Transition;
Competitive Dynamics;
Competitiveness;
Competitive Strategy;
Data Analytics;
Data;
Data Management;
Data Strategy;
Data Protection;
Aging Society;
Diversity;
Diversity Management;
Millennials;
Communication Complexity;
Communication Technologies;
International Business;
Work Sharing;
Global Competitiveness;
Global Corporate Cultures;
Intellectual Property;
Intellectual Property Management;
Intellectual Property Protection;
Intellectual Capital And Property Issues;
Globalization Of Supply Chain;
Inequality;
Recruiting;
Hiring;
Hiring Of Employees;
Training;
Job Cuts And Outsourcing;
Job Performance;
Job Search;
Job Design;
Job Satisfaction;
Jobs;
Employee Engagement;
Employee Attitude;
Employee Benefits;
Employee Compensation;
Employee Fairness;
Employee Relationship Management;
Employee Retention;
Employee Selection;
Employee Motivation;
Employee Feedback;
Employee Coordination;
Employee Performance Management;
Employee Socialization;
Process Improvement;
Application Performance Management;
Stigma;
Institutional Change;
Candidates;
Digital Enterprise;
Cultural Adaptation;
Cultural Change;
Cultural Diversity;
Cultural Context;
Cultural Strategies;
Cultural Psychology;
Cultural Reform;
Performance;
Performance Effectiveness;
Performance Management;
Performance Evaluation;
Performance Appraisal;
Performance Feedback;
Performance Measurement;
Performance Metrics;
Performance Measures;
Performance Efficiency;
Efficiency;
Performance Analysis;
Performance Appraisals;
Performance Improvement;
Automation;
Artificial Intelligence;
Technology Companies;
Managerial Processes;
Skilled Migration;
Assessment;
Human Resources;
Management;
Human Capital;
Talent and Talent Management;
Retention;
Demographics;
Labor;
Strategy;
Change;
Change Management;
Transformation;
Organizational Change and Adaptation;
Organizational Culture;
Working Conditions;
Information Technology;
Technology Adoption;
Disruption;
Economy;
Competition;
Globalization;
AI and Machine Learning;
Digital Transformation
Kerr, William R., and Gorick Ng. "Talent Management and the Future of Work." Harvard Business School Technical Note 820-084, February 2020.
- February 2020 (Revised April 2021)
- Case
StockX: The Stock Market of Things
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust...
View Details
Keywords:
Markets;
Auctions;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Analytics and Data Science;
Market Design;
Digital Platforms;
Market Transactions;
Marketplace Matching;
Supply and Industry;
Analysis;
Price;
Product Marketing;
Product Launch;
Apparel and Accessories Industry;
Fashion Industry;
North and Central America;
United States;
Michigan;
Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things." Harvard Business School Case 620-062, February 2020. (Revised April 2021.)
- Article
Seize the Power
By: Stefan Thomke
A company’s ability to create and refine its products, customer experiences, processes, and business models—in other words, to compete—is deeply affected by its ability to experiment. Digital giants such as Amazon, Facebook, Google, and Booking.com have found...
View Details
- January 2020
- Case
Ninja: Which Platform Wins Esports' Biggest Star?
By: Anita Elberse and Michal T. Leszczynski
It is July 2019, and the business of esports and gaming is booming. Tyler Blevins—better known as Ninja—has risen to stardom playing the immensely popular shooter game Fortnite. He has become the most followed streamer in the world and, helped by his management company...
View Details
Keywords:
Esports;
Platforms;
Superstar;
Games, Gaming, and Gambling;
Internet and the Web;
Personal Development and Career;
Decision Making;
Digital Platforms;
Video Game Industry;
Technology Industry
Elberse, Anita, and Michal T. Leszczynski. "Ninja: Which Platform Wins Esports' Biggest Star?" Harvard Business School Case 520-036, January 2020.
- January 2020
- Case
The Origins of Bell Labs
By: Tom Nicholas and John Masko
In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous...
View Details
Keywords:
Business History;
Innovation Leadership;
Technological Innovation;
Patents;
Monopoly;
Organizational Structure;
Competitive Strategy;
Telecommunications Industry;
Boston;
Massachusetts;
New York (city, NY)
Nicholas, Tom, and John Masko. "The Origins of Bell Labs." Harvard Business School Case 820-081, January 2020.
- January 2020
- Case
Freelancer, Ltd.
By: Christopher Stanton, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500...
View Details
Keywords:
Freelancers;
Platforms;
Digital Labor;
Labor;
Human Resources;
Management;
Internet and the Web;
Growth and Development Strategy;
Digital Platforms;
Information Industry;
Australia;
United States;
Philippines
Stanton, Christopher, Karim R. Lakhani, Jennifer L. Hoffman, Jin Hyun Paik, and Nina Cohodes. "Freelancer, Ltd." Harvard Business School Case 820-075, January 2020.
- January 2020 (Revised May 2020)
- Case
Direct to Consumer Brands
By: Sunil Gupta
Recent years have seen the dramatic rise of direct-to-consumer (DTC) brands by several startups. Many of these brands, such as Dollar Shave Club, Harry’s, Glossier, and Allbirds, entered mature markets dominated by established companies, and yet they grew rapidly to...
View Details
Keywords:
Direct-to-consumer;
Digital Marketing;
Industry Evolution;
Business Startups;
Internet and the Web;
Brands and Branding;
Marketing;
Change
Gupta, Sunil. "Direct to Consumer Brands." Harvard Business School Case 520-060, January 2020. (Revised May 2020.)
- December 2019
- Case
Walmart Ecommerce (B): Omnichannel Pursuits
By: Ramon Casadesus-Masanell and Karen Elterman
This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to...
View Details
Keywords:
Acquisition;
Strategy;
Internet and the Web;
Distribution;
Distribution Channels;
Competitive Strategy;
Retail Industry;
Bentonville;
Arkansas;
United States
Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart Ecommerce (B): Omnichannel Pursuits." Harvard Business School Case 720-426, December 2019.
- December 2019
- Case
Steemit: A New Social Media?
By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by...
View Details
Keywords:
Decision Making;
Decisions;
Voting;
Economic Systems;
Money;
Fairness;
Values and Beliefs;
Goals and Objectives;
Digital Platforms;
Product Design;
Design;
Problems and Challenges;
Network Effects;
Motivation and Incentives;
Social and Collaborative Networks;
Reputation;
Business Strategy;
Competition;
Internet and the Web;
Social Media;
Entertainment and Recreation Industry;
United States;
Virginia;
New York (city, NY)
Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
- November 2019 (Revised May 2020)
- Case
Collibra
By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley
Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management...
View Details
Keywords:
Entrepreneurship;
Governance;
Innovation and Invention;
Technological Innovation;
Markets;
Information Technology;
Applications and Software;
Technology Adoption;
Digital Platforms;
Internet and the Web;
Customer Focus and Relationships;
Customer Satisfaction;
Expansion;
Information Technology Industry;
Technology Industry;
Europe;
Belgium;
Brussels;
North and Central America;
United States;
New York (city, NY);
New York (state, US)
Applegate, Lynda M., Jeffrey F. Rayport, and Julia Kelley. "Collibra." Harvard Business School Case 820-013, November 2019. (Revised May 2020.)