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Show Results For
-
All HBS Web
(1,794)
- People (4)
- News (330)
- Research (1,100)
- Events (8)
- Multimedia (4)
- Faculty Publications (447)
- May 2024
- Article
Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis
By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,...
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Keywords:
Technological Innovation;
Developing Countries and Economies;
Consumer Behavior;
Poverty;
Logistics;
Business Model;
Utilities Industry
Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
- 27 Feb 2023
- Research & Ideas
How One Late Employee Can Hurt Your Business: Data from 25 Million Timecards
The retail business is not for the faint of heart. Turning a consistent profit requires navigating many variables, such as hiring capable staff, ordering the right products at the right time, and complying with a litany View Details
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- March 31, 2023
- Article
What Is the Optimal Pattern of a Customer Journey?
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with...
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De Freitas, Julian. "What Is the Optimal Pattern of a Customer Journey?" Harvard Business Review (website) (March 31, 2023).
- Web
Crossing the Bridge: A Reflection on the HKS/HBS Joint Degree Program - MBA
on the Chicago Public Schools system. My professional and community positions convinced me that the intersectionality of business and government created an incredible opportunity to use corporate structures...
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- 25 Jan 2024
- Blog Post
Climate Stories Episode #15: Hilton Augustine III on Financing Climate Ventures
graduation, Hilton’s experiences combined to lead him to Energy Impact Partners, where he perfected his skills as a venture investor. “I focused on early-stage startups that aim to displace or sequester a...
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- February 2005 (Revised November 2016)
- Background Note
Forecasting the Adoption of a New Product
By: Elie Ofek
Provides tools and methodologies that allow forecasting demand for innovative new products. Highlights the Bass model—the theory behind it and ways to determine its parameters. Provides a detailed example of how to use the Bass model to forecast demand for satellite...
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Keywords:
Forecasting and Prediction;
Innovation and Invention;
Marketing;
Demand and Consumers;
Mathematical Methods;
Competition
Ofek, Elie. "Forecasting the Adoption of a New Product." Harvard Business School Background Note 505-062, February 2005. (Revised November 2016.)
- 29 Apr 2021
- Blog Post
PRIDE at HBS: Forty Years of Progress
on the PRIDE community at HBS? Before coming to HBS I was a submarine officer in the US Navy. Submarines were my entire life. They consumed all my working hours and much of my...
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- July 2023
- Case
Vytal: Packaging-as-a-Service
By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food...
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Keywords:
Climate Risk;
Digital;
Platform Strategies;
Data;
Packaging;
Sustainability;
Start-up;
Startup;
Entrepreneur;
Impact;
Circular;
Growth Strategy;
Innovation;
Environmental Sustainability;
Innovation and Invention;
Business Growth and Maturation;
Growth and Development Strategy;
Business Startups;
Resource Allocation;
Risk Management;
Adoption;
Strategy;
Performance Productivity;
Service Delivery;
Service Operations;
Supply Chain;
Distribution;
Entrepreneurship;
Climate Change;
Green Technology Industry;
Service Industry;
Retail Industry;
Germany;
Europe
Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023.
- November 2016 (Revised April 2018)
- Case
reMarkable: e-Writing the Future
By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like...
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Keywords:
Entrepreneurial Marketing;
Innovation Management;
Go To Market Strategy;
Marketing Plan;
Target Market;
Digital Devices;
Consumer Electronics;
Forecasting;
Information Technology;
Marketing Strategy;
Innovation and Management;
Marketing Channels;
Entrepreneurship;
Forecasting and Prediction;
Product Marketing;
Product Development;
Electronics Industry
Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
- Web
Managing the Future of Work
implementation: How should Unilever, one of the world's largest consumer goods companies, adapt and accelerate the speed of change throughout the...
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- 19 Mar 2021
- Working Paper Summaries
Assessing the Strength of Network Effects in Social Network Platforms
Keywords:
by Marco Iansiti
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
handle account processing. "We're pooling the assets of small, low-income consumers and adapting 401(k) processing machinery to serve them. We're also working on regulatory...
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- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
aftermath of Japan's 3/11 tragedy. But even as we focus on immediate human needs, we cannot avoid recognizing--and coping with--the long economic shadow cast by this disaster. The direct View Details
Keywords:
Re: Multiple Faculty
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
more than 20 years, the devastation in meatpacking is just one example of how lax regulation can make a grave situation deadly. The lack of safety guidance from the US...
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- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Information Industry;
Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010).
- April 2009
- Case
GSK's Acquisition of Sirtris: Independence or Integration?
By: Toby E. Stuart and James Weber
An executive from pharmaceutical company GSK must choose how much to integrate a recently acquired biotechnology firm, Sirtris. Moncef Slaoui, GSK's global head of R&D, championed the acquisition of Sirtris to gain access to its potentially revolutionary science....
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Keywords:
Mergers and Acquisitions;
Resource Allocation;
Organizational Change and Adaptation;
Organizational Culture;
Organizational Structure;
Research and Development;
Science-Based Business;
Integration
Stuart, Toby E., and James Weber. "GSK's Acquisition of Sirtris: Independence or Integration?" Harvard Business School Case 809-026, April 2009.
- November 2008 (Revised August 2010)
- Case
Whole Foods Acquires Wild Oats (A)
Examines the implications of Whole Foods' CEO's anonymous message board postings including its potential impact on the company's proposed merger with Wild Oats.
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Keywords:
Forms of Communication;
Acquisition;
Communication Strategy;
Retail Industry;
Food and Beverage Industry
Kimbrough, Michael D., Sudhakar Balachandran, Madhav Srinivasan, and Rachel Gordon. "Whole Foods Acquires Wild Oats (A)." Harvard Business School Case 109-029, November 2008. (Revised August 2010.)
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
Harvard Business School Professor J. Gunnar Trumbull balks at the ubiquitous idea that the concentrated power of a few billionaires controls public policy and government regulation. Exaggeration of the View Details
Keywords:
by Kim Girard
- 2017
- Working Paper
Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing
By: Ai Hisano
This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began...
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Hisano, Ai. "Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing." Harvard Business School Working Paper, No. 17-106, May 2017.