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All HBS Web
(4,120)
- People (5)
- News (781)
- Research (2,614)
- Events (18)
- Multimedia (44)
- Faculty Publications (1,797)
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- 31 Mar 2009
- First Look
First Look: March 31, 2009
for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management of promotion, marketing research, sales management, distribution, and cost...
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Martha Lagace
- 20 Feb 2008
- First Look
First Look: February 20, 2008
firm maintain a unified focus and operational consistency in new and existing points of sale around the world. One measure that Kompel and his team were considering was the Balanced Scorecard, a tool traditionally used by top management....
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Martha Lagace
- 10 Mar 2009
- First Look
First Look: March 10, 2009
Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors: Rogelio Oliva and Noel H. Watson Abstract In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales,...
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Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
Sharapova," consisting of Sharapova and her advisors at IMG, a leading sports, media, and entertainment agency. Contains rich data on the way in which IMG structures its sales process, and can serve to illustrate best practices and...
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Martha Lagace
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
Whereas middle management is actually out there on the front lines. It's middle management, especially salespeople, who, if a sale is lost, they feel it in their pocketbook or in their wallet right away. If you listen to those people,...
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