Show Results For
-
All HBS Web
(2,524)
- Faculty Publications (264)
Show Results For
-
All HBS Web
(2,524)
- Faculty Publications (264)
- December 1999 (Revised September 2000)
- Case
Excite@Home: Betting on a Broadband Revolution
- December 1999
- Case
Sendwine.com
- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
- October 1999 (Revised October 2005)
- Case
Autobytel.com
- October 1999 (Revised July 2002)
- Case
WingspanBank.com (A)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
- February 1999 (Revised November 1999)
- Teaching Note
USA TODAY Online TN
- February 1999 (Revised May 1999)
- Case
Onsale, Inc.
- October 1998
- Case
Excite, Inc.--1998
- June 1998 (Revised August 2001)
- Case
Wells Fargo Online Financial Services (A)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
- Research Summary
Branding in Digital and Social Media
- Teaching Interest
Competing in the Age of Digital Platforms—(Executive Education)
Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
- Teaching Interest
Digital Marketing Strategy
When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Teaching Interest
Overview
- Research Summary
Overview
Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details
- Research Summary
Overview
- Research Summary