Filter Results
:
(9,737)
Show Results For
-
All HBS Web
(9,737)
- People (21)
- News (2,373)
- Research (5,736)
- Events (43)
- Multimedia (133)
- Faculty Publications (3,825)
Show Results For
-
All HBS Web
(9,737)
- People (21)
- News (2,373)
- Research (5,736)
- Events (43)
- Multimedia (133)
- Faculty Publications (3,825)
- October 2000 (Revised March 2001)
- Case
BizRate.com
By: Youngme E. Moon
BizRate is a market research firm that collects point-of-purchase customer feedback data from retailing merchants. It then makes its findings available to consumers in the form of "BizRate star ratings," which are displayed on its website. To date, its primary revenue...
View Details
Keywords:
Business Education;
Marketing Channels;
Internet and the Web;
Customer Relationship Management;
Trust;
Business Model;
Marketing Strategy;
Internet and the Web;
Business Divisions;
Debates;
Retail Industry
Moon, Youngme E. "BizRate.com." Harvard Business School Case 501-024, October 2000. (Revised March 2001.)
- November 2015 (Revised January 2017)
- Case
Uber: Changing the Way the World Moves
By: Youngme Moon
In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight...
View Details
Keywords:
Service;
Innovation;
Pricing;
Customer Loyalty;
Uber;
Taxi;
Sharing Economy;
On-demand Economy;
Marketing;
Operations;
Strategy;
Disruption;
Customer Satisfaction;
Transportation;
Consumer Behavior
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Case 316-101, November 2015. (Revised January 2017.)
- 2015
- Chapter
Managerial Responsibility and the Purpose of Business: Doing One's Job Well
By: Nien-he Hsieh
Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit...
View Details
Hsieh, Nien-he. "Managerial Responsibility and the Purpose of Business: Doing One's Job Well." Chap. 5 in Ethical Innovation in Business and the Economy, edited by Georges Enderle and Patrick E. Murphy, 95–118. Studies in Transatlantic Business Ethics. Northhampton, MA: Edward Elgar Publishing, 2015.
- March 2016 (Revised June 2017)
- Case
Transition at DataCo?
By: Frank V. Cespedes and Carin-Isabel Knoop
The founder of a data analytics company, Stefan Brecht, has several issues with his key business developer and head of marketing and sales, Tamara Smithson. Smithson, an early hire who had been instrumental in building the firm; operates as an individual contributor;...
View Details
Keywords:
Sales Management;
Selling;
Entrepreneurial Ventures;
Performance Management;
Professional Services;
Salesforce Management;
Sales;
Marketing;
Performance;
Consulting Industry;
United States;
France
Cespedes, Frank V., and Carin-Isabel Knoop. "Transition at DataCo?" Harvard Business School Case 816-058, March 2016. (Revised June 2017.)
- 09 Jul 2015
- News
Shoppers with reusable bags buy more junk food
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: Cecilie_Arcurs] Related Reading Use Artificial Intelligence to Set Sales Targets That Motivate Don't Turn Your View Details
Keywords:
by Dina Gerdeman
- February 2022 (Revised January 2023)
- Case
Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation
By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:...
View Details
Keywords:
Hotel Industry;
COVID-19 Pandemic;
Labor;
Business or Company Management;
Emerging Markets;
Information Technology;
Operations;
Strategy;
Digital Transformation;
Accommodations Industry;
China;
United States;
Singapore;
Germany;
Hong Kong
Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
- October 2018
- Case
African Bank Investments Limited (A)
By: Lynn S. Paine and Will Hurwitz
Less than a year after joining the board of African Bank Investments Limited (ABIL), the newest director finds himself in difficult discussions with other directors about removing the struggling company’s CEO. The case is set in South Africa in mid-2014 as shares in...
View Details
Keywords:
Ethics;
Personal Finance;
Corporate Accountability;
Governing and Advisory Boards;
Corporate Governance;
Crisis Management;
Insurance;
Leadership;
Management;
Risk Management;
Banking Industry;
Financial Services Industry;
Insurance Industry;
Africa;
South Africa
Paine, Lynn S., and Will Hurwitz. "African Bank Investments Limited (A)." Harvard Business School Case 319-052, October 2018.
- October 2006 (Revised April 2007)
- Case
Ayala Corporation
Ayala Corporation is the oldest conglomerate in the Philippines and has been controlled by the Zobel de Ayala family for seven generations. Over the past 25 years, Ayala has evolved from a real estate family business into a highly diversified and professionally managed...
View Details
Keywords:
Diversification;
Family Business;
Business Conglomerates;
Valuation;
Financial Strategy;
Public Ownership;
Real Estate Industry;
Philippines
Villalonga, Belen, Raphael Amit, and Christopher Hartman. "Ayala Corporation." Harvard Business School Case 207-041, October 2006. (Revised April 2007.)
- 19 May 2021
- Blog Post
Instagram Takeover - Ja’ Saint-Tulias (MBA 2022)
Ja’ Saint-Tulias (MBA 2022) is a forward-thinking, aspiring digital beauty marketing leader, and storyteller with an extensive background in chemical engineering and entrepreneurship from Michigan State University. Since she was a little...
View Details
- March 2016 (Revised November 2020)
- Case
Tableau
By: Boris Vallee
Matrix Capital Management, a long-short equity hedge fund based in Waltham, Massachusetts, is assessing its investment in Tableau, a data visualization company. Tableau, which conducted an IPO a few years ago, has been experiencing substantial growth as it aims at...
View Details
Keywords:
Hedge Fund;
Long-short Equity;
Growth Investing;
Growth and Development Strategy;
Investment;
Valuation;
Technology;
Technology Industry;
Waltham
Vallee, Boris. "Tableau." Harvard Business School Case 216-045, March 2016. (Revised November 2020.)
- September 1991 (Revised December 1993)
- Case
Tombow Pencil Co. Ltd.
Tombow Pencil Co. Ltd., one of Japan's two premier pencil manufacturers, has been using a subcontractor network in order to respond to changing market conditions. The system currently faces a new challenge as Tombow moves to address a volatile business market for...
View Details
Mishina, Kazuhiro. "Tombow Pencil Co. Ltd." Harvard Business School Case 692-011, September 1991. (Revised December 1993.)
- September 1992
- Case
Vintage Directions, Inc.
Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess...
View Details
Keywords:
Product Launch;
Product Marketing;
Marketing Strategy;
Forecasting and Prediction;
Corporate Entrepreneurship;
Business Startups;
Business or Company Management
Stevenson, Howard H. "Vintage Directions, Inc." Harvard Business School Case 393-043, September 1992.
- 08 Mar 2021
- News
Working Women Are At A Tipping Point: Former SBA Head (Podcast)
- 27 Apr 2018
- HBS Seminar
Helen Riley, Moonshot Mission Controller at X (formerly Google [x])
- 2018
- Working Paper
Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment
By: Kristin Sippl
The marketing literature classifies products along a spectrum from utilitarian (e.g. rice) to hedonic (e.g. cannabis), and additionally using terms such as “luxury” and “illicit.” Research in business ethics has proposed a counter-intuitive mismatch between ethics and...
View Details
Sippl, Kristin. "Ethical Hedonism? How Consumers' Prosocial Behavior Varies Along the Utilitarian-Hedonic Product Spectrum: Evidence from a Survey Experiment." Working Paper, September 2018. (Work in Progress.)
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords:
Martha Lagace
- 18 Mar 2014
- News
Massachusetts' Hard Look at Hospital Mergers
- 07 Sep 2010
- News
Customers always know best
- 26 Nov 2010
- News