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Show Results For
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All HBS Web
(625)
- People (5)
- News (149)
- Research (312)
- Multimedia (2)
- Faculty Publications (125)
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- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
conducting research in order to understand what sort of product language might be most successful. (This research is less of the focus-group variety and more of a broad-based assessment of cultural trends and scenario building.)...
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- 17 Aug 2010
- First Look
First Look: August 17
display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand managers in the firm....
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Martha Lagace
- 20 Aug 2013
- First Look
First Look: August 20
green building, including evolving boundaries of professional jurisdictions; changing industry strategies and structures, including the roles of ownership, supply firms, and market niches; new operational, organizational, and cultural...
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Anna Secino
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
native men and women. We show that these effects were driven by the large and positive impact of immigration on native men’s employment and occupational standing, which increased the supply of "marriageable men." We also explore alternative mechanisms—changes in sex...
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Dina Gerdeman
- 27 Apr 2010
- First Look
First Look: April 27
managers and recruiters are questioning conventional business education. Their concerns? Among other things, MBA programs aren't giving students the heightened cultural awareness and global perspectives they need. Newly minted MBAs lack...
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Martha Lagace
- 22 Sep 2009
- First Look
First Look: September 22
forces within the team. Ends with a discussion of bridging differences in teams across both geographic and cultural divides. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/410051-PDF-ENG Radiant Cosmetics: What's in a Pout?...
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
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Sean Silverthorne
- 26 Mar 2013
- First Look
First Look: March 26
institutions, poor human capital development, geography, and culture are important but not sufficient. This is partly because recent research in business history has shown that several of the arguments are not empirically proved, but...
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Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50433 Harvard Business School Case 515-072 onefinestay Miranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and...
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Sean Silverthorne
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
traces the strategic, organizational, and cultural challenges JMB faced in building an organization that eventually offered mentoring partnerships to 8,000 Indigenous students in 350 high schools throughout Australia. Furthermore, the...
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Dina Gerdeman
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would...
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Sean Silverthorne
- October 2019
- Case
GRIT Fitness
By: Lynda M. Applegate and Olivia Hull
In December 2018, GRIT Fitness was a growing chain of boutique fitness studios offering a variety of workout classes, including weightlifting, high intensity interval training, and cardio dance. With 400 members and three Dallas studios, CEO Brittani Rettig believed...
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Keywords:
Entrepreneurship;
Business Startups;
Mission and Purpose;
Corporate Strategy;
Customer Focus and Relationships;
Forecasting and Prediction;
Business Plan;
Trends;
Experience and Expertise;
Talent and Talent Management;
Training;
Health;
Selection and Staffing;
Leadership Style;
Leadership Development;
Management Style;
Management Teams;
Brands and Branding;
Organizational Culture;
Organizational Structure;
Motivation and Incentives;
Sports;
Competition;
Diversification;
Expansion;
Value Creation;
Health Industry;
Sports Industry;
Texas
Applegate, Lynda M., and Olivia Hull. "GRIT Fitness." Harvard Business School Case 820-016, October 2019.
- 14 Nov 2006
- First Look
First Look: November 14, 2006
founded a regional marketing effort to brand or market the area, but then shifted focus to building clusters. Examines the motivations of companies and company executives to get involved in regional competitiveness efforts and provides a...
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Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be...
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Sean Silverthorne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55160 From Immigrants to Americans: Race and Assimilation During the Great Migration By: Fouka, Vasiliki, Soumyajit Mazumder, and Marco Tabellini Abstract— How does the appearance of a new out-group affect the economic,...
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Dina Gerdeman
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
had always been the Tweezerman destiny, while others saw very clearly the risks and headaches that would come with trying to sell their distinctively branded professional products to the likes of CVS or Walgreens. Earlier in his career,...
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- 20 Nov 2007
- First Look
First Look: November 20, 2007
we call "design-driven innovation." This strategy aims at radically changing the emotional and symbolic content of products, i.e., their meanings and languages, through a deep understanding of broader changes in society, culture...
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Martha Lagace
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
science/learning, metrics, structured interventions, open communication, and promoting culture change at the work unit, leader, and organization level. Conclusions and Relevance: Understanding the business case to reduce burnout and...
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Sean Silverthorne
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure...
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Carmen Nobel
- 07 Feb 2017
- First Look
First Look at New Research: February 7
brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy...
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Sean Silverthorne