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Germany
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- July 1993
- Case
ABB Deutschland (Abridged)
Focuses in detail on implementing a corporate restructuring program in ABB's German subsidiary. Special attention is given to Germany's unique form of industrial governance. Two major problem areas--power plants and power transformers--are described in detail. ABB's...
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Keywords:
Restructuring;
Energy Generation;
Corporate Governance;
Factories, Labs, and Plants;
Salesforce Management;
Policy;
Organizational Culture;
Energy Industry;
Germany
Bartlett, Christopher A. "ABB Deutschland (Abridged)." Harvard Business School Case 394-019, July 1993.
- April 1993
- Teaching Note
Note on Corporate Governance Systems: The United States, Japan, and Germany (TN)
By: W. Carl Kester
Teaching Note for (9-292-012).
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- April 1993 (Revised June 1993)
- Case
Bayerische Motoren Werke AG (BMW)
By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation.
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Keywords:
Product Positioning;
Marketing Strategy;
Multinational Firms and Management;
Market Entry and Exit;
Sales;
Manufacturing Industry;
Auto Industry;
Germany;
North America
Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
- February 1993 (Revised March 1995)
- Case
Bernd Sterzel at the IVth Medizinische Klinik (A)
By: Linda A. Hill
After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he...
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Keywords:
Change Management;
Organizational Change and Adaptation;
Problems and Challenges;
Cross-Cultural and Cross-Border Issues;
Health Industry;
Germany;
Connecticut
Hill, Linda A. "Bernd Sterzel at the IVth Medizinische Klinik (A)." Harvard Business School Case 493-059, February 1993. (Revised March 1995.)
- February 1993 (Revised April 1993)
- Teaching Note
Germany in the 1990s: Managing Reunification and Supplement TN
By: George C. Lodge
Teaching Note for (9-793-033) and (9-793-042).
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- January 1993 (Revised November 1993)
- Case
FCB and Publicis (A): Forming the Alliance
Two of the largest ad agencies form a partnership to be able to offer their clients global capabilities. After five years, how is the alliance faring? May be used with FCB and Publicis (B): Managing Client and Country Diversity and (C): The German-Led Network.
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Keywords:
Alliances;
Partners and Partnerships;
Globalized Firms and Management;
Advertising;
Global Strategy;
Marketing Strategy;
Customer Focus and Relationships;
Market Timing;
Outcome or Result;
Advertising Industry;
United States;
France;
Germany
Kanter, Rosabeth M. "FCB and Publicis (A): Forming the Alliance." Harvard Business School Case 393-099, January 1993. (Revised November 1993.)
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network.
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Keywords:
Customer Relationship Management;
Alliances;
Cooperation;
Globalized Firms and Management;
Partners and Partnerships;
Marketing Strategy;
Advertising;
Diversity;
Advertising Industry;
France;
Germany;
United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- 1993
- Book
The Rise of Multinationals in Continental Europe
By: G. Jones and Harm Schroter
This book examines the historical growth of Continental European multinationals over the previous 100 years. It includes new research on the evolution of multinational firms in Germany, France, the Netherlands, Switzerland, Sweden and oter countries, and the book...
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Keywords:
Multinational Firms and Management;
Growth and Development;
Books;
Research;
France;
Germany;
Netherlands;
Sweden;
Switzerland
Jones, G., and Harm Schroter, eds. The Rise of Multinationals in Continental Europe. Aldershot: Edward Elgar Publishing, 1993.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
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Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,...
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Keywords:
Advertising Campaigns;
Trade;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Germany;
United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- September 1992 (Revised November 1993)
- Supplement
Germany in the 1990s: Managing Reunification, Supplement Two
By: George C. Lodge
Designed to be handed out after discussion of Germany in the 1990s: Managing Reunification and its Supplement.
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Keywords:
Political Elections;
Economy;
Situation or Environment;
Inflation and Deflation;
Interest Rates;
Central Banking;
Integration;
Germany;
Italy;
United Kingdom;
Europe
Lodge, George C. "Germany in the 1990s: Managing Reunification, Supplement Two." Harvard Business School Supplement 793-043, September 1992. (Revised November 1993.)
- September 1992 (Revised July 1998)
- Case
Germany in the 1990s: Managing Reunification
By: George C. Lodge and James W. Ragsdale
In October 1990, eastern Germany was incorporated into the Federal Republic of Germany. The German people rewarded the architect of these changes, Helmut Kohl, with an enhanced majority in national elections. But only two years later it was hard to remember these heady...
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Keywords:
Economy;
Inflation and Deflation;
Central Banking;
Interest Rates;
Political Elections;
Situation or Environment;
Integration;
Europe;
Germany;
Italy;
United Kingdom
Lodge, George C., and James W. Ragsdale. "Germany in the 1990s: Managing Reunification." Harvard Business School Case 793-033, September 1992. (Revised July 1998.)
- September 1992 (Revised November 1993)
- Supplement
Germany in the 1990s: Managing Reunification, Supplement
By: George C. Lodge
Provides a short update, describing what happened.
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Lodge, George C. "Germany in the 1990s: Managing Reunification, Supplement." Harvard Business School Supplement 793-042, September 1992. (Revised November 1993.)
- summer 1992
- Article
Governance, Contracting, and Investment Time Horizons: A Look at Japan and Germany
By: W. C. Kester
Kester, W. C. "Governance, Contracting, and Investment Time Horizons: A Look at Japan and Germany." Continental Bank Journal of Applied Corporate Finance 5, no. 2 (summer 1992): 83–98.
- 27 May 1992
- Lecture
Banks in the Board Room: The American Versus Japanese and German Experiences
By: W. Carl Kester
- May 1992
- Teaching Note
RU 486 (A) and (B), Teaching Note
Teaching Note for (9-391-050) and (9-391-051).
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- February 1992 (Revised January 2002)
- Case
BMW: The 7-Series Project (A)
By: Gary P. Pisano
Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the company's shop. A proposal has been made to alter the process so that prototypes are made in a way that can better...
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Keywords:
Product Development;
Research and Development;
Design;
Production;
Strategy;
Quality;
Decision Making;
Auto Industry;
Manufacturing Industry;
Germany
Pisano, Gary P. "BMW: The 7-Series Project (A)." Harvard Business School Case 692-083, February 1992. (Revised January 2002.)
- 1992
- Article
British Business in Germany since the Nineteenth Century
By: G. Jones
Keywords:
Business Ventures;
Business History;
Cross-Cultural and Cross-Border Issues;
Germany;
United Kingdom
Jones, G. "British Business in Germany since the Nineteenth Century." Zeitschrift für Unternehmensgeschichte 37 (1992).
- October 1991 (Revised December 1992)
- Background Note
Note on Corporate Governance Systems: The United States, Japan, and Germany
By: W. Carl Kester and Robert W. Lightfoot
Describes and compares the corporate governance systems commonly found in the United States, Japan, and Germany.
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Kester, W. Carl, and Robert W. Lightfoot. "Note on Corporate Governance Systems: The United States, Japan, and Germany." Harvard Business School Background Note 292-012, October 1991. (Revised December 1992.)