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All HBS Web
(116,246)
- Faculty Publications (284)
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve...
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Keywords:
Transformation;
Communication Strategy;
Customers;
Design;
Marketing;
Consumer Behavior;
Product Development;
Research;
Risk and Uncertainty;
Commercialization;
Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new...
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Keywords:
Information Technology;
Technology Adoption;
Organizational Change and Adaptation;
Trends;
Innovation Strategy;
Marketing Communications;
Decision Choices and Conditions;
Food and Beverage Industry;
Manufacturing Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
- February 1993 (Revised April 1995)
- Case
Sharp Corporation: Technology Strategy
By: David J. Collis and Tomo Noda
Teaches the evolution of the corporate strategy of Sharp Corp., Japan. Sharp Corp., a second-tier assembler of TV sets and home appliances, gradually and consistently improved performance by developing expertise in electronic device technologies such as specialized ICs...
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Keywords:
Innovation and Invention;
Leadership;
Performance Improvement;
Corporate Strategy;
Diversification;
Technology Adoption;
Electronics Industry;
Japan
Collis, David J., and Tomo Noda. "Sharp Corporation: Technology Strategy." Harvard Business School Case 793-064, February 1993. (Revised April 1995.)
- September 1991 (Revised May 1994)
- Background Note
Note on the PC Network Software Industry--1990
By: David B. Yoffie
Examines the economics, technology, customer segments, and competitors of the PC networking software industry.
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Keywords:
Customers;
Economics;
Competition;
Applications and Software;
Technology Adoption;
Information Infrastructure
Yoffie, David B. "Note on the PC Network Software Industry--1990." Harvard Business School Background Note 792-022, September 1991. (Revised May 1994.)
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
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Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- February 1991
- Case
Burlington Northern: The ARES Decision (A)
By: Julie H. Hertenstein and Robert S. Kaplan
Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations...
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Keywords:
Investment;
Rail Transportation;
Information Technology;
Competitive Strategy;
Performance Evaluation;
Performance Effectiveness;
Cost vs Benefits;
Technology Adoption;
Technological Innovation;
Customers;
Quality;
Rail Industry
Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (A)." Harvard Business School Case 191-122, February 1991.
- February 1991
- Case
Burlington Northern: The ARES Decision (B)
By: Julie H. Hertenstein and Robert S. Kaplan
The ARES team formally proposes that Burlington Northern implement the ARES system. The project meets resistance. In light of financial restructuring and high level of debt, executives wonder whether the company can afford ARES. Weak links during the ARES development...
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Keywords:
Accounting Audits;
Restructuring;
Cost vs Benefits;
Decision Choices and Conditions;
Borrowing and Debt;
Capital Budgeting;
Projects;
Technology Adoption;
Service Industry
Hertenstein, Julie H., and Robert S. Kaplan. "Burlington Northern: The ARES Decision (B)." Harvard Business School Case 191-123, February 1991.
- January 1989 (Revised March 1995)
- Teaching Note
Technology Transfer at a Defense Contractor & (Abridged), Teaching Note
By: Linda A. Hill
Teaching Note for (9-489-084) and (9-490-094).
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- September 1988 (Revised May 1990)
- Teaching Note
Smartwave (B): Implementing an Expert System at Digital Equipment Corp., Teaching Note
Keywords:
Technology Adoption
- June 1986 (Revised July 1990)
- Case
OTISLINE (A)
By: F. Warren McFarlan and Donna B. Stoddard
Describes the company's use of information technology to strengthen its position in the elevator sales and service market. Also demonstrates how information technology can be used to better manage and control a large geographically dispersed service organization.
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Keywords:
Information Technology;
Technology Adoption;
Sales;
Marketing;
Rank and Position;
Salesforce Management;
Service Operations;
Management Analysis, Tools, and Techniques;
Global Range;
Accounting;
Business Ventures;
Industry Growth
McFarlan, F. Warren, and Donna B. Stoddard. "OTISLINE (A)." Harvard Business School Case 186-304, June 1986. (Revised July 1990.)
- December 1984
- Teaching Note
New Technology and Job Design in a Phone Company (A) and (B), Teaching Note
By: Michael Beer
- Forthcoming
- Article
Acceptance of Automated Vehicles Is Lower for Self than Others
By: Stuti Agarwal, Julian De Freitas, Anya Ragnhildstveit and Carey K. Morewedge
Road traffic accidents are the leading cause of death worldwide for people aged 2–59. Nearly all deaths are due to human error. Automated vehicles could reduce mortality risks, traffic congestion, and air pollution of human-driven vehicles. However, their adoption...
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Agarwal, Stuti, Julian De Freitas, Anya Ragnhildstveit, and Carey K. Morewedge. "Acceptance of Automated Vehicles Is Lower for Self than Others." Journal of the Association for Consumer Research (forthcoming).
- Forthcoming
- Article
How Artificial Intelligence Constrains Human Experience
By: A. Valenzuela, S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino and K. Wertenbroch
Many consumption decisions and experiences are digitally mediated. As a consequence, consumer behavior is increasingly the joint product of human psychology and ubiquitous algorithms (Braun et al. 2024; cf. Melumad et al. 2020). The coming of age of Large Language...
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Keywords:
Large Language Model;
User Experience;
AI and Machine Learning;
Consumer Behavior;
Technology Adoption;
Risk and Uncertainty;
Cost vs Benefits
Valenzuela, A., S. Puntoni, D. Hoffman, N. Castelo, J. De Freitas, B. Dietvorst, C. Hildebrand, Y.E. Huh, R. Meyer, M. Sweeney, S. Talaifar, G. Tomaino, and K. Wertenbroch. "How Artificial Intelligence Constrains Human Experience." Journal of the Association for Consumer Research (forthcoming).
- Research Summary
Overview
By: Frank Nagle
Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and...
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- Research Summary
Overview
By: Antonio Moreno
One major theme of Professor Moreno’s research has been retail channel integration and so-called “omnichannel retail.” In omnichannel retail, retailers provide their customers with a shopping experience that may involve different channels in a way that aims to be...
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Keywords:
Omnichannel;
Omni-channel;
Omnichannel Retail;
Omnichannel Retailing;
Retail;
Customer Value and Value Chain;
Information Management;
Technological Innovation;
Distribution;
Distribution Channels;
Logistics;
Product;
Product Design;
Service Delivery;
Supply Chain;
Supply Chain Management;
Information Technology;
Internet;
Online Technology;
Technology Adoption;
Technology Platform;
Retail Industry;
Technology Industry;
Service Industry;
Europe;
Spain;
Latin America
- Forthcoming
- Article
Proximate (Co-)Working: Knowledge Spillovers and Social Interactions
By: Maria P. Roche, Alexander Oettl and Christian Catalini
We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity...
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Keywords:
Knowledge Integration;
Coworking;
Microgeography;
Business Startups;
Technology Adoption;
Diversity;
Interpersonal Communication;
Knowledge Sharing;
Geographic Location
Roche, Maria P., Alexander Oettl, and Christian Catalini. "Proximate (Co-)Working: Knowledge Spillovers and Social Interactions." Management Science (forthcoming). (Pre-published online February 14, 2024.)