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All HBS Web
(1,458)
- People (1)
- News (323)
- Research (967)
- Events (2)
- Multimedia (1)
- Faculty Publications (337)
- October 2021 (Revised September 2022)
- Case
GoPro: Becoming a Subscription Hero
By: Elie Ofek, Marco Bertini and Nicole Tempest Keller
In 2021, Nick Woodman, founder and CEO of GoPro, was reviewing the company’s subscription offering, considering whether to extend it beyond benefits that were directly related to the company’s iconic camera. Founded in 2002, GoPro had gained renown for its innovative...
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Keywords:
Subscription Model;
Pricing;
Lifestyle Brands;
Value Proposition;
Business Model;
Growth and Development Strategy;
Marketing Strategy;
Consumer Products Industry;
California
Ofek, Elie, Marco Bertini, and Nicole Tempest Keller. "GoPro: Becoming a Subscription Hero." Harvard Business School Case 522-022, October 2021. (Revised September 2022.)
- 03 Mar 2014
- Blog Post
Align Your Social Media and Recruiting Strategies
It goes without saying that candidates seeking new job opportunities should have a presence on social media to enhance their brand identity. Similarly, organizations seeking talent should leverage social media to attract and engage with...
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- 2011
- White Paper
Brands Are People Too! Harnessing the Power of Brand Warmth and Competence
By: Chris Malone, Jill Avery and S. T. Fiske
Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in...
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Keywords:
Brands;
Brand Management;
Customer Relationship Management;
CRM;
Brand Positioning;
Brand Equity;
Customers;
Customer Focus and Relationships;
Customer Satisfaction;
Brands and Branding;
Marketing;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Malone, Chris, Jill Avery, and S. T. Fiske. "Brands Are People Too! Harnessing the Power of Brand Warmth and Competence." White Paper Series, Relational Capital Group, Newtowne Square, PA, 2011.
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...
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Keywords:
Media;
Sports;
Global Strategy;
Marketing Strategy;
Competitive Strategy;
Media and Broadcasting Industry;
Sports Industry;
United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
- October 2016 (Revised October 2017)
- Case
Misaki Capital and Sangetsu Corporation
By: Ian Gow, Charles C.Y. Wang, Naoko Jinjo and Nobuo Sato
Japan’s corporate culture has traditionally prioritized the interests of stakeholders such as customers, employees, and suppliers over those of shareholders. After a decades-long economic slump, Japan’s government has revitalized efforts to improve corporate governance...
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Keywords:
Activist Investing;
Constructivist Investing;
Japan;
Valuation;
Stock Screens;
Return On Equity;
Investment;
Business and Stakeholder Relations;
Corporate Governance;
Financial Strategy;
Business and Shareholder Relations;
Japan
Gow, Ian, Charles C.Y. Wang, Naoko Jinjo, and Nobuo Sato. "Misaki Capital and Sangetsu Corporation." Harvard Business School Case 117-007, October 2016. (Revised October 2017.)
- 11 Dec 2013
- HBS Seminar
John Deighton, Harvard Business School
- September 2016 (Revised March 2020)
- Teaching Note
Fasten: Challenging Uber and Lyft with a New Business Model
By: Feng Zhu
Fasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride, as opposed to the 20%–30%...
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- 10 Jan 2014
- News
Red Lobster and the Brand Envy Dilemma
- December 2020 (Revised February 2021)
- Case
Kerry Group: Inspiring Food, Nourishing Life
By: Forest L. Reinhardt, José B. Alvarez, Damien McLoughlin, Tonia Labruyere and Tonia Junker
The Irish company Kerry Group, one of the leading global players in the taste and nutrition industry, wants to ensure its future growth in developing and developed markets. Founded in 1972 as a dairy cooperative, it had grown into a provider of taste and nutrition...
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Keywords:
Agribusiness;
Environmental Sustainability;
Food;
Nutrition;
Growth and Development Strategy;
Global Range;
Market Entry and Exit;
Customer Relationship Management;
Agriculture and Agribusiness Industry
Reinhardt, Forest L., José B. Alvarez, Damien McLoughlin, and Tonia Labruyere. "Kerry Group: Inspiring Food, Nourishing Life." Harvard Business School Case 721-019, December 2020. (Revised February 2021.)
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
in states like Massachusetts to be unduly expensive and prevents growers in states like California from achieving economies of scale because of limited market size. Small, fragmented markets also limit...
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Keywords:
by Ashish Nanda and Tabatha Robinson
- January 2018 (Revised January 2021)
- Case
Colombia's 4G Road Program: The Pacífico 3 Bond Offer
By: John Macomber, Maria Fernanda Miguel and Mariana Cal
Colombia conceived its 4G (Fourth Generation) Road Program to try to attract $17 billion from the private sector for investment in toll roads. The nation had also created the National Infrastructure Agency of Colombia (ANI) to oversee multiple investments, and the...
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Keywords:
Private Public Partnerships;
Infrastructure;
Projects;
Finance;
Emerging Markets;
Colombia
Macomber, John, Maria Fernanda Miguel, and Mariana Cal. "Colombia's 4G Road Program: The Pacífico 3 Bond Offer." Harvard Business School Case 218-062, January 2018. (Revised January 2021.)
- 19 Jan 2017
- News
Can Wynton Marsalis and Lincoln Center Save Jazz Music?
- November 2010 (Revised May 2014)
- Case
Dow's Bid for Rohm and Haas
By: Benjamin C. Esty and David Lane
This case analyzes Dow Chemical Company's proposed acquisition of Rohm and Haas in 2008. The $18.8 billion acquisition was part of Dow's strategic transformation from a slow-growth, low-margin, and cyclical producer of basic chemicals into a higher-growth,...
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Keywords:
Mergers and Acquisitions;
Financial Crisis;
Capital Structure;
Financial Condition;
Financial Management;
Contracts;
Lawsuits and Litigation;
Risk and Uncertainty;
Valuation;
Chemical Industry
Esty, Benjamin C., and David Lane. "Dow's Bid for Rohm and Haas." Harvard Business School Case 211-020, November 2010. (Revised May 2014.)
- November 2018 (Revised October 2019)
- Case
Rebuilding Puerto Rico
By: Laura Alfaro, Laura Phillips Sawyer and Haviland Sheldahl-Thomason
On September 20, 2017, Hurricane Maria swept over Puerto Rico, devastating the island’s infrastructure and agriculture. The natural disaster was layered atop years of mounting financial distress. Before the hurricane, Puerto Rico had accumulated $74 billion in debt and...
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Keywords:
Natural Disasters;
Financial Crisis;
Infrastructure;
Borrowing and Debt;
Economy;
Strategic Planning;
Governing Rules, Regulations, and Reforms;
Puerto Rico
Alfaro, Laura, Laura Phillips Sawyer, and Haviland Sheldahl-Thomason. "Rebuilding Puerto Rico." Harvard Business School Case 719-018, November 2018. (Revised October 2019.)
- 2008
- Working Paper
Contracting for Servicizing
Servicizing, a novel business practice that sells product functionality rather than products, has been touted as an environmentally beneficial business practice. This paper describes how servicizing transactions mitigate some problems associated with sales...
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Keywords:
Customer Focus and Relationships;
Contracts;
Market Transactions;
Service Delivery;
Service Operations;
Sales
Toffel, Michael W. "Contracting for Servicizing." Harvard Business School Working Paper, No. 08-063, February 2008. (February 2008.)
- Article
Laws versus Contracts: Legal Origins, Shareholder Protections, and Ownership Concentration in Brazil, 1890–1950
By: Aldo Musacchio
This article examines some of the institutional conditions that facilitated the development of equity markets in Brazil. A critical factor was the addition of protections for investors to corporate bylaws, which enabled relatively large corporations in Brazil to...
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Keywords:
Voting;
Equity;
Financial Markets;
Investment;
Governance Controls;
Business History;
Ownership Stake;
Brazil
Musacchio, Aldo. "Laws versus Contracts: Legal Origins, Shareholder Protections, and Ownership Concentration in Brazil, 1890–1950." Business History Review 82, no. 3 (Fall 2008): 445–473.
- January 2015
- Article
Competing with Privacy
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before deciding which firm to patronize and how much information...
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Keywords:
Information Acquisition;
Information Disclosure;
Online Privacy;
Privacy Regulation;
Information;
Rights;
Internet and the Web;
Competition;
Internet and the Web;
Corporate Disclosure;
Ethics;
Knowledge Acquisition
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing with Privacy." Management Science 61, no. 1 (January 2015): 229–246.
- June 2, 2020
- Article
How to 'Re-engineer' Your Business for Safety
By: Hubert Joly
Process reengineering was a massive trend in the 1990s. By focusing on improving either cost, quality, or service, a company could gain benefits in all three categories. Today, the principles that underpin process reengineering can be applied anew, with safety as a...
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Keywords:
Re-engineering;
COVID;
Safety;
Performance Improvement;
Organizational Change and Adaptation
Joly, Hubert. "How to 'Re-engineer' Your Business for Safety." Harvard Business Review Digital Articles (June 2, 2020).
- July 2014 (Revised May 2015)
- Case
Making Room for the Baby Boom: Senior Living
By: Charles F. Wu, Joseph Beyer and Arthur I. Segel
Tom Alperin's National Development has purchased a building site in affluent Wellesley, MA, and is in the process of deciding whether to build apartments, a combination of independent living and assisted living units for seniors, or perhaps even higher acuity...
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Keywords:
Senior Living;
Assisted Living;
Independent Living;
Property;
Finance;
Real Estate Industry;
Boston;
Massachusetts;
United States
Wu, Charles F., and Joseph Beyer. "Making Room for the Baby Boom: Senior Living." Harvard Business School Case 215-003, July 2014. (Revised May 2015.)