Filter Results
:
(335)
Show Results For
-
All HBS Web
(605)
- People (1)
- News (140)
- Research (335)
- Events (1)
- Multimedia (6)
- Faculty Publications (137)
Show Results For
-
All HBS Web
(605)
- People (1)
- News (140)
- Research (335)
- Events (1)
- Multimedia (6)
- Faculty Publications (137)
Sort by
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database...
View Details
Keywords:
by Poping Lin
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/717038-PDF-ENG Harvard Business School Case 618-024 Driving Towards a Disruption? (B) This (B) case is an update to HBS No. 612-101, “Driving Towards a Disruption?” It looks at recent changes made at HBS to support View Details
Keywords:
Carmen Nobel
- 01 Apr 2008
- First Look
First Look: April 1, 2008
Working PapersMental Accounting and Small Windfalls: Evidence from an Online Grocer Authors:Katherine L. Milkman, John Beshears, Todd Rogers, and Max H. Bazerman (revised March 2008) Abstract We study the effect of small windfalls on...
View Details
Keywords:
Martha Lagace
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset...
View Details
Keywords:
Sean Silverthorne
- 12 Nov 2013
- First Look
First Look: November 12
GlaxoSmithKline: Sourcing Complex Professional Services Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with...
View Details
Keywords:
Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
partner companies, and extensive positive media attention. Exploring these concurrent developments, we discovered a surprising relationship between the firm's external successes and its internal failures. We propose that the legitimacy...
View Details
Keywords:
Carmen Nobel
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
trust in traditional media is at its highest point in the past decade at 66 percent. But trust in social media platforms languishes at around 43 percent, and in this era of fake news, fixed elections and...
View Details
Keywords:
Re: Gerardine A. Doyle
- 18 Sep 2007
- First Look
First Look: September 18, 2007
Andrew Banks and Royce Yudkoff were considering raising a 5th fund for their media-focused private equity firm, ABRY Partners. ABRY had a strong track record that the co-founders attributed to their group's deep knowledge of the media...
View Details
Keywords:
Martha Lagace
- 23 Aug 2016
- First Look
August 23, 2016
online activities) and operations (e.g., school keeps track of student assessment results and select activities and problem sets from online databases). After the first year as a full-day program, results on...
View Details
Keywords:
Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and...
View Details
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but...
View Details
Keywords:
Sean Silverthorne
- 05 Jul 2016
- First Look
July 5, 2016
the ask is not avoided and factors that may be viewed self-servingly are neither introduced nor highlighted. In doing so, results from a field study and complementary online study document evidence that less prosocial behavior results...
View Details
Keywords:
Sean Silverthorne
- 01 Oct 2013
- First Look
First Look: October 1
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=45468 August 2013 Empirical Methods in Natural Language Processing Where Not to Eat? Improving Public Policy by Predicting Hygiene Inspections Using Online Reviews By: Kang, Jun Seok, Polina...
View Details
Keywords:
Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make...
View Details
Keywords:
Dina Gerdeman
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start...
View Details
Keywords:
by HBS News
- 26 Jan 2016
- First Look
January 26, 2016
Abstract—Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these...
View Details
Keywords:
Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's...
View Details
Keywords:
Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
protection than SOEs. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51975 December 2016 Harvard Business Review Fixing Discrimination in Online Marketplaces By: Fisman, Ray, and Michael Luca Abstract—Online marketplaces...
View Details
Keywords:
Carmen Nobel
- 11 Dec 2012
- First Look
First Look: Dec. 11
Meneilly, manager of hip-hop star Shawn Carter-better known as Jay-Z-and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of Microsoft's Online Services division, to enter into an unprecedented, high-stakes...
View Details
Keywords:
Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax...
View Details
Keywords:
Sean Silverthorne